Indie Author Marketing: A Hope and A Dream

I’m tripping along bolstered by hope and a dream. As an independent author, the publishing journey often feels like wading chest deep through a swamp. But I’m still holding onto the strings of hope and a dream like balloons floating above me, guiding the way through. That and the plethora of blogs, resources and information to wade through trying to figure it all out.

I followed the advice:

  • I wrote a book. Check.

  • I edited the book - again and again and once more. Check.

  • I bought my ISBN. Check.

  • I hired a cover artist. Check.

  • I edited the book. Again. Check.

I think it’s ready to offer to the world, but here’s the struggle for traditional and independent authors, alike: How do you make it through the noise so your book’s message has a chance?

  • I’ve got a marketing plan. Check.

This doesn’t mean I have any of it figured out (I’m not a marketer or a publicist. I’m a writer and a teacher for goodness sakes). Mostly, this marketing business feels like I’m throwing wet paper towels at the wall and hoping they stick.

My attempt at a marketing plan.

My attempt at a marketing plan.

My YA Contemporary series, The Cantos Chronicles (Swimming Sideways, The Ugly Truth, and The Bones of Who We Are), rereleases under the new imprint Mixed Plate Press March 31, 2020. That’s eight weeks from now. I might have a marketing plan, but will it work? I don’t know. So here’s what I want to do: make it an anecdotal, nonscientific experiment. I’d like to invite you to go behind the scenes with me and follow along as I sludge through the marketing swamp. Will it work? I don’t know, but I’m wondering if those of you who are looking for answers, maybe you can learn from my journey - things to do and pitfalls to avoid.

And so we’re off, those balloons - hope and a dream - guiding the way.

Next week: Marketing Update No.1

Awesome Writer Spotlight: Mary E. Pearson (again)

Vow of Thieves, the new low fantasy book by Mary E. Pearson, was the one book I’ve been looking forward to reading this year. I do this weird thing when I anticipate a book: I let it sit on the shelf when it arrives. That’s weird right? Here’s my theory: I want to savor it, so I draw out the anticipation. Okay. Yeah. Whatever. A twist in this strange behavior was that when Vow of Thieves released, August 6, it was the day before I left for Prague, so I forced myself to leave it on the shelf until I returned. I couldn’t wait to crack it open and did as soon as I got home. Then I forced myself to read it slowly, because I wanted to enjoy it like a fine dining meal.

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I wasn’t disappointed. The joy and magic I found in the first installment of this duology, Dance of Thieves (review here), still existed in Vow of Thieves. Not only that, I found the quality of the storytelling built along with the narrative (which can’t always be said for a series). What I loved about the first book (as well as The Remnant Chronicles) is Pearson’s incredible voice, the flow of her words, the excellent dialogue, the imagery she’s able to articulate to engage all of my senses, the way I’m able to connect to the fantasy with ease, and then to hit me in the heart so I’m feeling the feels right along with the characters. 

And about those characters, particularly Kazi and Jace, they are sensational. Besides being developed so thoroughly to make them three dimensional on the page, Pearson is able to make them seem like people I’ve been invested in for years. One of the struggles as a writer is maintaining tension, especially in a series or a book with romantic elements. When the hero and heroine finally find one another, that is usually the climax to the denouement of a story. Pearson, however twisted it. She got our hero and heroine together and then found a way to bring the tension up 100 notches but not in a way you would expect, which made the narrative that much richer. 

I loved this conclusion to the Dance of Thieves Duology. I’ve been very open about being a fan of Pearson’s work. This book reinforced my admiration for her as a writer, and my love of her work as a reader.

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