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Indie Author Marketing: Update No. 7

If I thought I didn’t know if I was coming or going last week, this week it’s all about staying put. I’ve had to park it. At home. Social Distancing. And with no end in site, it makes me wonder what’s to come? Well, hopefully I’ll offer some interesting content. Here’s a vlog brought to you from the inside of my bathroom (LOL) as I reflect about this week.

In the grand scheme of my Independent Author Book Marketing road trip, the vehicle sort of stalled on the side of the road. I got pulled over by the police and escorted to the next motel where I’ve been directed to hang out for the next couple of weeks. Do not pass go. Do not collect $200. Great. What does this mean for book marketing? Long term, I don’t know. My events might be shot. Short term, I’ve got Social Media.

One of the things I mention in the vlog was publishing the Book Playlists on Instagram for each of the books in The Cantos Chronicles. One of the biggest necessities of marketing is identifying the target audience. As a YA Writer, I’m speaking to teens, specifically 16-18 year olds (though I’m beginning to wonder since my books seem to have a crossover adult appeal. This begs the question: am I marketing to the correct audience?) Since art of all kinds speaks so loudly to me, and every teen I have known speaks music, I decided a playlist might be a solid interactive experience).

I’ve begun to consider that this isn’t a short term game, but a long one. I’m in the process of building a relationship with readers. That’s going to take time and consistency. So while we might be “In the Wait” (Oh hey, head over to Wattpad to read those short vignettes if you’re interested in them), I need to continue to be vigilant in offering the strongest content I can to showcase who I am as a writer and as a person.

Rerelease day for The Cantos Chronicles is right around the corner (March 31, 2020) though they are available for PreOrder. Two more weeks!

Next Week: Indie Author Marketing: Update No. 8

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Awesome Writer Spotlight: Mary E. Pearson (again)

Vow of Thieves, the new low fantasy book by Mary E. Pearson, was the one book I’ve been looking forward to reading this year. I do this weird thing when I anticipate a book: I let it sit on the shelf when it arrives. That’s weird right? Here’s my theory: I want to savor it, so I draw out the anticipation. Okay. Yeah. Whatever. A twist in this strange behavior was that when Vow of Thieves released, August 6, it was the day before I left for Prague, so I forced myself to leave it on the shelf until I returned. I couldn’t wait to crack it open and did as soon as I got home. Then I forced myself to read it slowly, because I wanted to enjoy it like a fine dining meal.

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I wasn’t disappointed. The joy and magic I found in the first installment of this duology, Dance of Thieves (review here), still existed in Vow of Thieves. Not only that, I found the quality of the storytelling built along with the narrative (which can’t always be said for a series). What I loved about the first book (as well as The Remnant Chronicles) is Pearson’s incredible voice, the flow of her words, the excellent dialogue, the imagery she’s able to articulate to engage all of my senses, the way I’m able to connect to the fantasy with ease, and then to hit me in the heart so I’m feeling the feels right along with the characters. 

And about those characters, particularly Kazi and Jace, they are sensational. Besides being developed so thoroughly to make them three dimensional on the page, Pearson is able to make them seem like people I’ve been invested in for years. One of the struggles as a writer is maintaining tension, especially in a series or a book with romantic elements. When the hero and heroine finally find one another, that is usually the climax to the denouement of a story. Pearson, however twisted it. She got our hero and heroine together and then found a way to bring the tension up 100 notches but not in a way you would expect, which made the narrative that much richer. 

I loved this conclusion to the Dance of Thieves Duology. I’ve been very open about being a fan of Pearson’s work. This book reinforced my admiration for her as a writer, and my love of her work as a reader.

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Awesome Writer Spotlight: Mary E. Pearson

It’s no secret. I’ve said it before: I do a lot of reading. King said it best, “If you want to be a writer you must do two things above all others: read a lot and write a lot. There’s no other way around these two things that I’m aware of, no shortcut,” (On Writing). Last year, I read fifty books and have made it through 22 books so far this year. I read, and I’ll read most anything, from romance to suspense, to YA and MG, to fantasy and contemporary, from fiction to nonfiction, reading is my lifeblood. While I like stand alone novels, I’m a sucker for a kickass series, and adore well written fantasy. Needless to say, I’m always on the lookout for a good book. Last year, on Instagram, a noticed a recommendation for The Kiss of Deception by Mary E. Pearson. Off to Amazon I went (because, unfortunately there aren’t any independent book stores near me). Labeled as a Young Adult fantasy with an intriguing blurb and an awesome looking cover, I was immediately intrigued. I took a chance, ordered the book.

Read it. Couldn’t put it down. Loved it so much I ordered the rest of the series before I’d finished the first book. I read the remainder of the series and adored it. Now, I would say Mary E. Pearson is one of my favorite authors.

Dance of Thieves is the first novel in a Duology. Vow of Thieves will be released August 2019.

Dance of Thieves is the first novel in a Duology. Vow of Thieves will be released August 2019.

I’m currently reading the first book in her new duology set in the same world of Remnant called Dance of Thieves. Halfway through and I’m in love with it . It’s one of those books that I know I’m reading it too quickly; I want to slow down to savor it but I can’t because I NEED TO KNOW NOW!

As a writer, here are five reasons I love Pearson’s writing and what I’m learning:

  1. The perfection of economy. Pearson knows when to elaborate and when to keep it simple. She doesn't belabor points that aren’t purposeful to the whole of the narrative. Her world building is stellar. She takes us into the world and guides us through rather than dropping us in where we get lost in the details. She unfolds it bit by bit as though we live there, seeing it through the eyes of the characters who live it day in and day out. It isn’t overpowering, but it blooms like a flower - beautiful.

  2. The chemistry she develops between her protagonists is heart thumping (and wistful sighing by me - the reader). She takes me on that emotional journey drawing out the romantic tension.

  3. Her stories are action packed and page turning. The conflict and related tension is tight which makes me think just one more chapter. Then I’m still reading after three.

  4. Her female characters are strong and defined - they are gorgeously human, independent and adept. Her male characters are strong and defined - they are gorgeously human, independent and adept. Both of them developed into complex people with triumphs but also with complex flaws.

  5. The dialogue! I’m picky about dialogue and one of the biggest reasons I’ll close a book. When dialogue reads like I’m standing amidst two people having a conversation - magic. Pearson does this well. I love the way she uses dialogue to embody the conflict and additional characterization of her rich characters.

I could go on about regarding Pearson’s work, but I think maybe picking up her work and reading it for yourself is a better option.  Are there author’s you adore because of how they write?

I read the Remnant Chronicles last year. So good. Here for Mary E. Pearson’s Amazon Author Page.

I read the Remnant Chronicles last year. So good. Here for Mary E. Pearson’s Amazon Author Page.




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YA Author Series Launch: CL Walters

Over the next seven weeks, this blog will feature seven different authors who write Young Adult Stories.

Each Monday in April (and into May), a new author (published and unpublished) will be featured along with a 500-1000 words selection of her work (sorry, guys - no men submitted! What the heck!?!? Your assignment is to go read any or all of these authors: Marcus Zusak, Jeff Zentner and John Green).

Today, I will launch the format using my own work so you’ll get a sense of what to look for in the coming weeks. I hope this series is beneficial for you as readers (maybe you’ll find your next favorite author in the coming weeks), as well as for the author as a growth opportunity to share their voices.

FEEDBACK WANTED!

Be sure to provide the guest authors some CONSTRUCTIVE FEEDBACK! Either in the comments section or in some capacity on their social media platforms. As writers - constructive feedback fuels us.

Drum roll please . . .

CL Walters

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Tell us three things about who you are and why you write . . . I write because I can’t not write (please forgive the double negative). When I don’t, I turn into a bitch and that isn’t healthy for my family or my marriage. Writing is like breathing, so without it, I’m not living. Second, I adore stories - reading them, studying them, writing them - it all blends together. Finally, I write stories which I categorize as “young adult” but I hope they are just human stories that anyone at any age can enjoy.

Tell us about the story we’re going to read (your elevator pitch). . . Gabe is faced with a choice between life and death; the question is, what will he discover about himself to help him make the decision.

What are three things you want us to know as we read? This story is the third act of a trilogy. The first two books explore Abby’s and Seth’s stories in Swimming Sideways and The Ugly Truth. Gabe’s story The Bones of Who We Are has been challenging to write but not only because of the writing, but because of the content which swirls around bullying, victimization and depression.

Where can we find this story? Where can we find you (IG, Twitter, FB, website). The Bones of Who We Are is slated to be published this coming October (2019). In the meantime, you can catch up with Swimming Sideways and The Ugly Truth which are on Amazon (Kindle and Print). I can be found on IG (@cl.walters) and Twitter (@peeledandcored), my website (www.clwalters.net) and FB (CLWalters).

From… The Bones of Who We Are:

(YA Contemporary - Language Warning…)

I hate walking through the Quad. It’s a necessity twice a day unless I want to take the long way around the outside of the school. The deciding factor is always which one has the potential for more problems. Outside, I run the risk of an actual fight. In the Quad, I run the risk of mocking, maybe shit thrown at me, or something else to make me feel less than human. The first one means physical harm. The second one emotional and mental, but I can usually block it out with my headphones.

When I turn the corner from the stairwell into the opening of the Quad, it’s full. This time of the school day - lunch - it usually is. People are either in the cafeteria or there, especially as the weather turns rainy and cold. They sit on or around a myriad of red and black tables, congregate by the vending machines in red and black metal cages, and flirt with someone they crush on moving like honey bees from table to table. Some industrious students use the space to study, but not very often at lunch. It’s a space with very little adult supervision. This is for several reasons. First, the school office is across the way which adults must assume is a deterrent for teen bullshit (it isn’t) and, second, it’s lunch time. Teachers are either in the cafeteria, eating lunch with their work friends, or in their classrooms making space for those industrious students needing a place to escape the teen bullshit in the Quad.

I hesitate for a moment, consider walking around the outside or cutting through the offices, but then am annoyed for even thinking about it. I have every right to walk through the Quad. I shouldn’t have to feel worried to do it. But then that’s the problem of positivity, of allowing in layers of hope. It crumbles without a proper foundation, and just like I’d told Doc it would happen, the mouth of the escape route collapses burying me inside. It was, after all, only a matter of time.

I’m halfway across the space when I’m yanked backward. I keep my feet, but my hoodie cuts into my throat choking me. I rock backward and then forward.

Laughter.

“What the fuck!” I turn.

Tommy Pilner, his hands raised in mock surrender and smiling like he’s just caught a mouse, says, “Yo. Daniels. You don’t have to go all HAM, dude.”

I’ve known Tommy since coming to Cantos and he’s always been the same; he loves the Freak Challenge. He’s taken full advantage of the fact I don’t throw hands. Seth used to say his dad described Tommy as a younger version of his old man. I think: aren’t we all, which doesn’t bode well for any of us. “Fuck off,” I tell him, and turn away.

He grabs my hood again, but this time pulls with so much force I’m yanked off my feet. I slam against the floor on my back.

Laughter.

“Jesus, Daniels. What the fuck? You really should be more careful. You could get hurt.” Tommy laughs looking at his friends. “You all see him slip?”

They are laughing.

I’m on my feet.

Here’s another thing about hope - besides the risk of losing it - it begins to warm the cold and melt away the perceptions of what you’ve come to think you deserve into something more golden. You look outside the clear window, feel that sunshine, and think: Yeah. I could go out there and play. When the storm comes in, you remember what that sun felt like, and you want the fucking sun.

So, maybe I wouldn’t have a few weeks ago, but I take a step toward Tommy.

His smile falters.

The Bones of Who We Are… Coming October 2019

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Pacing the Narrative: A New Tool

Look up “pacing your novel” on the internet, and you’ll hit a list of links page after page. It’s a topic about which writers are curious and hopeful of answers. The conundrum is, however, there isn’t a quick and true “fix” to pace. A range of techniques from developing conflict and tension to literary devices like dialogue, imagery, and syntax (personal usage of language) are presented as means to achieve the elixir for pace. There’s a plethora of information out there.

Writer's Digest: Pacing
Every writer has a toolbox built over the years of developing craft. Again, Stephen King talks about this extensively.

Every writer has a toolbox built over the years of developing craft. Again, Stephen King talks about this extensively.

So, instead of write about pacing from the same lens of what’s already been offered, I thought I’d draw from my writer’s toolbox and cover a technique I learned and have used directly related to pacing.

First and foremost, as Stephen King has impressed upon us in his On Writing: a Memoir of the Craft, read, read and read some more. There is no better way to become a better writer (other than to write). Studying authors you like, different genres, “listening” to the beats of writing with a writer’s ear is the first and best way to develop your own style which includes pacing. This is not an easy fix, just a necessary truth.

That said, here’s a tool from my own TOOLBOX: Compression and Expansion

Several years ago, I attended a workshop called Write Your Life by Mark W. Travis (Hollywood Director; see his books about directing, writing, and writing structure). The purpose of the workshop was to explore autobiographical storytelling, and while it was geared toward oral storytelling it supported the art of writing the story. Two terms Mr. Travis taught were the ideas of Compression and Expansion both of which I have found useful in the art of pacing.

Compression does exactly what it sounds like: compress or press together in the case of story time.  Consider in a movie the idea of a montage (i.e., a training montage in an action film, or the makeover trope in a romance film) and the way the visuals are pieced together to showcase the passage of time. Compression does this in a written form, highlighting key moments to compress the passage of time into something small and powerful.

Expansion is the opposite. It takes a key moment and expands it, highlighting its importance for the character, conflict, and theme. Visually, in a film, this might be a slow motion moment or a flashback. Expansion as a technique of writing follows a similar pattern as compression, highlighting key words and ideas to expand the idea into something meaningful.

The ideas in practice using work I’ve written would look like the following excerpts from my novels Swimming Sideways and The Ugly Truth. First determine a scene which you feel would benefit from either technique and determine if you want to highlight the passage of time - compress it - or the importance of a moment - expand it.

Compression (from The Ugly Truth):

In the following scene, Seth, the protagonist, has become aware of himself and the fact his consciousness is outside of his physical body. The compression used in this scene was meant to compress an unknown amount of time for him because time has stopped making logical sense:

 The wail of the siren.  

Words: “Stay with us, Seth.”

The wail of a woman (I think she is my mother).

Bright lights.

Beeps and blips of equipment speaking.

Drip.

“Swelling.”

“Induced coma.”

Doctors.

Whir.

Now.

I don’t think it has been very long. If I use the emotion of the woman I think is my mother’s gusts of grief as a measure, this seems recent.

Expansion (from Swimming Sideways):

The following scene is the moment the audience learns what happens to Abby in her past as she attends a party with her friend, Seth. Though the moment explores a party she attended in her past and the subsequent trauma of it, instead of glossing over the idea in a few sentences or a paragraph to tell what happened, I expanded it to heighten the drama of the whole scene.


 I close my eyes and slip backwards in time:

Have another drink.

Feeling loose.

Kanoa is staring at me.

Giddy with his attention.

Another drink. He brings it to me.

Laughter.

Kanoa is all-encompassing. I’ve seen him at school. He’s older.

He asks me to dance.

Pressed up against me, the dance is slow. I feel his body. The ache of want.

A kiss and my heart dances too.

Here, have another drink.

Drown the pain and grief of losing Poppa.

I return to the dance with Seth and shudder. He leans back, lifts my face to look at him. He’s smiling, until he realizes I’m crying. “What’s wrong?” he says.

I shake my head, unable to speak and bury my head against his chest as I return to the past:

Another dance. Another drink. I feel loose.

I feel dizzy. Where are my friends?

Here’s another drink. Kanoa. He’s there.

Have another. Drink up.

Where are my friends?

Inhibition dissipates like steam from a boiling pot.

Fast song.

Kanoa dancing with me.

“Dance for me,” he says.

People encircle us.

The crowd chants my name but they slip away as I move; a show for Kanoa.

Kanoa pulls at my shirt. I help him take it off.

His hands all over my now bare skin.

His undivided attention. His smile.

I dance. He helps me, his hands guiding my hips.

The crowd cheers.

I didn't know there were cameras.

A show for everyone.

It was too late.

Where are my friends?

In a viral moment, I became the resident slut of my high school.

Writing is about making choices to propel our goal as writers of telling the best story we can. My goals for using these techniques were to:

  1. pace the content,

  2. highlight the importance of the moment in the narrative,

  3. add to and build tension, and

  4. finally to continue developing characters.

Is it directly related to pacing? Maybe. Maybe not. You decide.

Practice Point:  Choose a moment in your current WIP to expand or compress. Reread the section with the addition. What does it do for pacing and flow?

NEXT UP: Dialogue

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Character and Conflict Part2: Motivation

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Having read - a lot - a definite way for me to want to throw a book at the wall is when the narrative either loses sight of the conflict or an author struggles to develop one. As a reader, a lack of or an unclear conflict can feel like sitting in a staff meeting without a purpose. Whether you’re a writer who wants to write a more cohesive story, or a reader who’s developing their critique technique, one thing to look for in respect to believable and developed conflict is the main character’s motivation.

Characters - if developed as a round, dynamic, fleshed out character - are motivated to act. Their movements don’t just spontaneously combust into forward movement for the sake of moving plot. If they do, there is a problem with author insertion and adding to a reader’s awareness of a plot feeling contrived. If you aren’t sure why a character makes a choice in the action or dialogue, or feel confused by it, chances are the character’s motivation isn’t clearly defined or the author is intruding.

With respect to characterization and conflict: do you ask your protagonist, antagonist these questions?

With respect to characterization and conflict: do you ask your protagonist, antagonist these questions?

Motivation for a character, just like in our own lives outside of the pages, can be intrinsic or extrinsic. Intrinsic motivation is the internal means of propelling a character based on internal desires. Harry Potter, for example, in The Sorcerer and the Stone (J.K. Rowling) was motivated to understand who he was outside the Dursleys. He wanted to know more about his past which propelled him on a journey toward personal enlightenment. Intrinsic motivation. Frodo Baggins, in The Lord of the Rings: The Fellowship of the Ring (JRR Tolkien), however, was motivated to get the one ring out of the Shire in order to keep his home safe from an external danger. Extrinsic motivation. While the stories begin with a specific sort of motivation - internal or external - this doesn’t mean the motivation won’t change. We see both Harry and Frodo undergo changes along the journey to change what motivates their choices, just as that occurs in our own lives.

I took a wonderful class many years ago that helped me as a creative writer. The class was called The 90-Day Novel by Alan Watt. Character motivation was one idea which really stuck with me. A simple tool Mr. Watt presented which I have used over and over in my own writing is the following sentence:


If (Main Character) can (fill in the blank) then s/he can (fill in the blank).

Here’s an example from Star Wars: A New Hope:


If Luke Skywalker can get off Tatooine then he can be happy.


This is Luke’s reality in the opening of the movie. A clear motivation which propels his curiosity. The longer we follow his journey, however, his initial motivation shifts as the he moves forward in the hero’s journey. When his family is murdered, his motivation shifts. This is a mirror to reality; our motivation is constantly shifting based on attained goals, redefined wants, and personal desires.

So to mirror Luke’s shift in motivation:

If Luke Skywalker can help the rebellion he can avenge his family’s death.

It is important to follow the motivation to the root, however. As the above example shows there are still questions: Why does Luke want to avenge his family?

If Luke can avenge his family then he can clear his conscious for leaving them.

A round and dynamic character’s motivation will always modify and shift as the journey shapes her; that is what makes her more relatable to readers. These changes in motivation whether intrinsic or extrinsic are often rooted in the journey (which if you aren’t familiar with Chris Vogler’s work on the Joseph Campbell monomyth be sure to look it up). As the story moves forward, the motivation serves as a guide for interaction with other characters, propels the main character’s choices, and determines forward action which is believable rather than contrived.

Think about your favorite novel or your current work in progress. Can you create an If/can, then/can statement?

Up Next: Pacing your story . . .





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Character and Conflict, part one: Types of Conflict

As a reader, a teacher of literature, and a writer, next to character, conflict is the most critical element of literature. Conflict, the problem which the main character must overcome, is what drives the story from beginning to end. The conflict is that which makes the audience cheer or jeer. It is what keep us opening the book and reading into the wee hours of the morning. Conflict is what builds tension and explores the very essence of our own psyche. Haven’t you ever thought: what would I do in that situation?

A good book has a clear, relatable and exciting conflict. It’s what keeps us reading.

A good book has a clear, relatable and exciting conflict. It’s what keeps us reading.

Without conflict, the plot line flattens out. In a previous blog, I explored the difference between a character-driven story and a plot-driven one, and would say that regardless of how the story is driven, conflict is still present and necessary. A plot line in either case is still essential to move narrative from beginning to end, and is only able to occur because conflict is present.

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The types of conflict we find in stories are categorized as follows:

  • Character (protagonist) versus Character (antagonist)

Character versus Character is the tried and true conflict of one person against another (or a few others). Think:  Harry versus Voldemort, Luke versus Darth Vader, Katniss Everdeen against President Snow.

The typical conflict: one character versus another.

The typical conflict: one character versus another.

  • Character versus Society

Character versus society is the exploration of a character’s conflict with the ideals or constructs of the society in which their journey takes place.  For example, while Katniss Everdeen is pitted against the power struggle with President Snow (The Hunger Games by Suzanne Collins), the conflict also delves into what President Snow and District One represent (opulence and classism, abuse of power, etc). Or in Harry Potter’s journey in the The Order of The Phoenix, the character versus character is maintained with his conflict with Voldemort, but there is added complexity in the struggle against the Ministry of Magic which include fascism, racism, and abuse of power. A favorite example, The Great Gatsby by F. Scott Fitzgerald and Nick’s descent in the high society of 1920’s New York. These society constructs force the character to take a stand or change perspective which stretch the tension and develop the conflict.

  • Character versus Nature

Character versus nature is the survival story. This is the main character facing the destruction of a natural disaster,  hunger in a famine, or being lost in the woods and finding a way to survive the long winter. Think: Gary Paulsen’s Hatchet or The Mountain Between Us by Charles Martin.

Elements of nature provide conflict.

Elements of nature provide conflict.

  • Character versus Self

Character versus self is the tried and true struggle to overcome personal attitudes and perceptions. In Sherman Alexie’s The Absolutely True Diary of a Part-Time Indian, for example, Junior must face his perceptions about himself as a Native American to determine his worth.

Though this isn’t strictly character versus self, I would argue that many novels don’t adhere to only one conflict which is a mirror to the reality of our own human experience. We struggle with ourselves, but simultaneously we struggle with our boss, or our spouse, or our parents, or our children, and at the same time with what we hear is happening on the news. Conflict in our lives doesn’t happen in isolation and often doesn’t for our characters either. In To Kill a Mockingbird by Harper Lee, Scout struggles with societal perceptions about race and gender (character versus society) while at the same time learning about her own understanding of those things (character versus self). In a recent story I read called I am Still Alive by Kate Alice Marshall, the main character faces her inner conflict coping with a new disability after an accident while trying to survive alone in the wild, AND eventually facing off with her father’s murderers. Three conflicts layered into the hero’s journey of this character (believe it or not, it worked!)

The internal struggle is the epitome of character versus self.

The internal struggle is the epitome of character versus self.

If you examine your current Work In Progress or the novel you’re currently reading, can you identify the conflict? I’m reading Cassandra Clare’s Queen of Air and Darkness and I’m not sure I can at 200 pages of 800 . . . there’s a lot going on (and I might want to throw the book at the wall) but more on that later..

Next up: I’ll explore the idea of character motivation and the tried and true magic statement I learned that has helped me stay on point.




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