Indie Author Marketing: Update No. 7

If I thought I didn’t know if I was coming or going last week, this week it’s all about staying put. I’ve had to park it. At home. Social Distancing. And with no end in site, it makes me wonder what’s to come? Well, hopefully I’ll offer some interesting content. Here’s a vlog brought to you from the inside of my bathroom (LOL) as I reflect about this week.

In the grand scheme of my Independent Author Book Marketing road trip, the vehicle sort of stalled on the side of the road. I got pulled over by the police and escorted to the next motel where I’ve been directed to hang out for the next couple of weeks. Do not pass go. Do not collect $200. Great. What does this mean for book marketing? Long term, I don’t know. My events might be shot. Short term, I’ve got Social Media.

One of the things I mention in the vlog was publishing the Book Playlists on Instagram for each of the books in The Cantos Chronicles. One of the biggest necessities of marketing is identifying the target audience. As a YA Writer, I’m speaking to teens, specifically 16-18 year olds (though I’m beginning to wonder since my books seem to have a crossover adult appeal. This begs the question: am I marketing to the correct audience?) Since art of all kinds speaks so loudly to me, and every teen I have known speaks music, I decided a playlist might be a solid interactive experience).

I’ve begun to consider that this isn’t a short term game, but a long one. I’m in the process of building a relationship with readers. That’s going to take time and consistency. So while we might be “In the Wait” (Oh hey, head over to Wattpad to read those short vignettes if you’re interested in them), I need to continue to be vigilant in offering the strongest content I can to showcase who I am as a writer and as a person.

Rerelease day for The Cantos Chronicles is right around the corner (March 31, 2020) though they are available for PreOrder. Two more weeks!

Next Week: Indie Author Marketing: Update No. 8

Read More

Writing Inspiration: Music

When I was little, family gatherings were defined by music. From my grandfather and his brothers who sang Barbershop quartet, to my mother and her sisters who’s harmonies drew us all together, and my father - a gorgeous lower register tenor - would croon to us. Then the rest of us cousins (vocalists, guitarists, pianists, drummers) would offer our musical sacrifices. Music was our definition.

So, as a writer, music isn’t just a step in my process; It is the origin of my process. Music transports me, swirls like a sound cosmos, effervesces inside my brain and inspires my creativity. And then I tell the story.

When I was little and a classical piece was playing, my mom would say: What’s the story?  We would close our eyes and listen to the undulation of the melody, the kinship of the instruments, the rise and fall of the music from beginning to climax to conclusion, and when it was over, we’d tell the story.

Try it. Find a piece you like, close your eyes, and watch the story in your mind. Then write it down.



Read More

Latest Posts