Indie Author Marketing: A Hope and A Dream

I’m tripping along bolstered by hope and a dream. As an independent author, the publishing journey often feels like wading chest deep through a swamp. But I’m still holding onto the strings of hope and a dream like balloons floating above me, guiding the way through. That and the plethora of blogs, resources and information to wade through trying to figure it all out.

I followed the advice:

• I wrote a book. Check.

• I edited the book - again and again and once more. Check.

• I bought my ISBN. Check.

• I hired a cover artist. Check.

• I edited the book. Again. Check.

I think it’s ready to offer to the world, but here’s the struggle for traditional and independent authors, alike: How do you make it through the noise so your book’s message has a chance?

• I’ve got a marketing plan. Check.

This doesn’t mean I have any of it figured out (I’m not a marketer or a publicist. I’m a writer and a teacher for goodness sakes). Mostly, this marketing business feels like I’m throwing wet paper towels at the wall and hoping they stick.

My attempt at a marketing plan.

My YA Contemporary series, The Cantos Chronicles (Swimming Sideways, The Ugly Truth, and The Bones of Who We Are), rereleases under the new imprint Mixed Plate Press March 31, 2020. That’s eight weeks from now. I might have a marketing plan, but will it work? I don’t know. So here’s what I want to do: make it an anecdotal, nonscientific experiment. I’d like to invite you to go behind the scenes with me and follow along as I sludge through the marketing swamp. Will it work? I don’t know, but I’m wondering if those of you who are looking for answers, maybe you can learn from my journey - things to do and pitfalls to avoid.

And so we’re off, those balloons - hope and a dream - guiding the way.

Next week: Marketing Update No.1

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