Indie Author Marketing: Update No. 5

The new covers are here!

The covers to The Cantos Chronicles are out! Swimming Sideways, The Ugly Truth and The Bones of Who We Are look glorious both online and in person, because guess what came in the mail this week!?!? The books. The reveal video is an agenda item for this coming week.

The cover reveals and the book trailer were the biggest agenda items for this fifth week on the Indie Marketing Journey. It was a giant mountain with several switch back hairpin turns, but we made it! Several days removed, I’m happy, hopeful and grateful for the reception of the covers and the trailer reinforcing the efforts I made this month, though gains will remain to be seen.

What else did I work on this week?

1. My March Newsletter has been written and scheduled. One of my goals with the newsletter is to make it beneficial for people to sign up, so I offer items that only subscribers are provided. This month my subscribers are automatically entered into the next giveaway promotion as well as receive a deleted scene from Swimming Sideways that didn’t make it into the final version. I hope that things like this provide subscribers with the “extra” they are looking for by being subscribers.

2. After making sure the March blitz is planned and ready, I’m in the process now of planning out the content for this coming month. If the first four weeks was about building the bond between readers and the characters of the books, this second four weeks will be about maintaining the connection, trying to create visibility, and generating excitement.

3. My social media goals have also shifted some. While I am maintaining my author support system on IG, I am activity working to connect with my target audience. Last week, I wrote about posting to wattpad unsure about the cost-benefit analysis, but I can provide anecdotal evidence that I have had more people reading. Has this translated to people interested in committing to The Cantos Chronicles? I’m not sure yet, but I am hopeful.

Are you enjoying the journey with me? What have you tried? What are you thinking about? Talk to me so I don’t fall asleep at the wheel. Be sure to leave a comment. Oh, and would you turn up that song on the car radio too: “Sunflower” by Post Malone and Swae Lee.

Next Week: Indie Author Marketing Update No. 6

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• April 2023
  • Apr 26, 2023 You Can Go Home Again Apr 26, 2023
• March 2023
  • Mar 29, 2023 Cantos Love: Happy Anniversary! Mar 29, 2023
  • Mar 22, 2023 Cantos Love: Gabe Mar 22, 2023
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  • Mar 8, 2023 Cantos Love: How They Came to Be Mar 8, 2023
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• January 2023
  • Jan 25, 2023 The Letters She Left Behind, 3 Years. Jan 25, 2023
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  • Aug 11, 2021 The Road to Echoes: Loud Characters Aug 11, 2021
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• July 2021
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• March 2021
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• February 2021
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  • Feb 10, 2021 Ask the Author: Advice for Newbie Writers? Feb 10, 2021
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• January 2021
  • Jan 27, 2021 Ask the Author: Series or Stand Alone? Jan 27, 2021
  • Jan 20, 2021 Ask the Author: Why did you choose to write YA? (Part 2) Jan 20, 2021
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• October 2020
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• March 2020
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• February 2020
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• January 2020
  • Jan 29, 2020 Indie Author Marketing: A Hope and A Dream Jan 29, 2020
  • Jan 15, 2020 The Letters She Left Behind: It's here! Jan 15, 2020
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• October 2019
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• September 2019
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  • Sep 9, 2019 The Bones of Who We Are: Journey to Gabe Sep 9, 2019
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  • Jul 8, 2019 The Bones of Who We Are: Aesthetic Jul 8, 2019
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• March 2019
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• February 2019
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• January 2019
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• December 2018
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• October 2018
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