Indie Author Marketing: Update No. 3

There are peaks and valleys in every journey. The rise toward the viewpoint and the turnout that allows for us to park the car, check out the vista with a deep breath of appreciation and think: Wow. Look how far we’ve come. Conversely, there are valleys, the dips in the journey where we drive into the depths of the unknown where doubt has the opportunity to creep in and make us wonder if we’re on the right road? It’s a good time to pull out a map, except we don’t have one.

So Nevada…

So Nevada…

I’m in a valley on this marketing journey this week, spinning my wheels in the muddy terrain and wondering if I’m going to make it to the next peak. (Anyone got a song for me to cue up? Right now, I’m listening to our Spotify playlist “Indie Author Marketing Road Trip” to keep me moving forward “Grow as We Go” by Ben Platt. Drop it in the comments to give me a song of encouragement. :)

I am discouraged.

Allow me to be clear. I’m not discouraged by the support (family, friends, IG community is wonderful). I’m discouraged that engagement is down and I keep thinking “What more can you do? There must be something!” But I’m lost in this dark part of the valley where I don’t know. This doubt is rooted in the work I did for The Letters She Left Behind - the clue game giveaway which was a fun marketing idea that didn’t inspire as much engagement as I had hoped. I’m certainly grateful for those that did participate and two awesome winners resulted. Engagement has been worse this month as I attempt to build connection to The Cantos Chronicles with new and existing content. I’m terrified my spinning wheels are only making me sink deeper into the muck.

What does this all mean in the larger picture of being an independent author?

Upon reflection, I don’t think the answer is black and white but shades of variation. Here’s some thoughts I had this week:

  1. I’m being impatient. The perfectionist in me is also looking at the effort and expecting a specific outcome. Truth is, I’m new at this. Why would I have expected The Letters She Left Behind Clue Giveaway to create more engagement when people are only beginning to learn about me & my writing? In all of the research I’ve done about marketing of anything, instant success isn’t a thing (even if I want it to be). I need to be patient and persistent.

  2. Social media is only one tool at my disposal. Perhaps I’m not using all of the tools available effectively enough? I spend a lot of time on Instagram, but maybe that isn’t where to find my readers (even if I’ve connected with a wonderful community of writers). In considering my target audience: where are they? Maybe instagram, yes, but maybe I need to widen the search.

  3. Set backs - being stuck in the mud - isn’t a reason to give up; time to dig deeper and find the work around.

So what did I get to this week:

  1. I maintained my February approach to The Cantos Chronicles, offering new content interspersed with existing excerpts from the three books. I’m using a mixture of Instagram, Tumblr and Facebook, but as I mentioned earlier engagement is low and I haven’t found the magic elixir. Though I’m using a variety of hashtags rotating different ones, posting consistently I haven’t found a way to engage a majority of the followers I have.

  2. I did research on 301c Charities in my area. This is because my local Barnes and Noble is interested in using the charity as a draw for book sales. It’s a great idea. The charity benefits by bringing in patrons because they get a percent of the proceeds. Win-win-win for all three parties. My next step will be to craft letters to the charities are a good fit.

  3. I finalized the letters to teachers in my area. Now it is a matter of determining forward action: selecting schools, teachers, and timing. With the school year drawing to a close, timing might be an issue.

  4. I finalized plans for the March Social Media Blitz. Now it’s time to draft the information my March Blitzers will need and get it to them.

  5. I finished the Book Trailer. I plan to unveil that after the covers are revealed February 25. Look for the trailer next week.

That’s the week in review. While I might be stuck in the muck as an independent author marketer, I feel like I’m standing on top of the world as a creator: I finished my fifth book! And that reminds me why I am doing this: so I can keep doing this.

Until the next peak, my friends. Could you help me push the car out of the muddy terrain so we can get back underway to find it. Happy writing.

Next Week: Indie Marketing Update No. 4

The Bones of Who We Are: Aesthetic

I love Gabe. He’s the moody, brooding hero, and his story explores the why of his emotional journey. But his story needs a trigger warning. He’s dealing with some dark stuff (with support), so in the forward, I’ve provided an escape hatch for readers in case they aren’t in the head space to read it.

As I’ve been writing In The Wait: A Companion to Swimming Sideways and The Ugly Truth, (published to Wattpad or look for a new installment each Wednesday here) I’ve had more clarity about Gabe’s journey which I hope readers will be able to see as well.

I created this aesthetic to provide a visual reflection of Gabe’s story.

The Bones of Who We Are Mood Board

The Bones of Who We Are Mood Board

Awesome Writer Spotlight: Mary E. Pearson

It’s no secret. I’ve said it before: I do a lot of reading. King said it best, “If you want to be a writer you must do two things above all others: read a lot and write a lot. There’s no other way around these two things that I’m aware of, no shortcut,” (On Writing). Last year, I read fifty books and have made it through 22 books so far this year. I read, and I’ll read most anything, from romance to suspense, to YA and MG, to fantasy and contemporary, from fiction to nonfiction, reading is my lifeblood. While I like stand alone novels, I’m a sucker for a kickass series, and adore well written fantasy. Needless to say, I’m always on the lookout for a good book. Last year, on Instagram, a noticed a recommendation for The Kiss of Deception by Mary E. Pearson. Off to Amazon I went (because, unfortunately there aren’t any independent book stores near me). Labeled as a Young Adult fantasy with an intriguing blurb and an awesome looking cover, I was immediately intrigued. I took a chance, ordered the book.

Read it. Couldn’t put it down. Loved it so much I ordered the rest of the series before I’d finished the first book. I read the remainder of the series and adored it. Now, I would say Mary E. Pearson is one of my favorite authors.

Dance of Thieves is the first novel in a Duology. Vow of Thieves will be released August 2019.

Dance of Thieves is the first novel in a Duology. Vow of Thieves will be released August 2019.

I’m currently reading the first book in her new duology set in the same world of Remnant called Dance of Thieves. Halfway through and I’m in love with it . It’s one of those books that I know I’m reading it too quickly; I want to slow down to savor it but I can’t because I NEED TO KNOW NOW!

As a writer, here are five reasons I love Pearson’s writing and what I’m learning:

  1. The perfection of economy. Pearson knows when to elaborate and when to keep it simple. She doesn't belabor points that aren’t purposeful to the whole of the narrative. Her world building is stellar. She takes us into the world and guides us through rather than dropping us in where we get lost in the details. She unfolds it bit by bit as though we live there, seeing it through the eyes of the characters who live it day in and day out. It isn’t overpowering, but it blooms like a flower - beautiful.

  2. The chemistry she develops between her protagonists is heart thumping (and wistful sighing by me - the reader). She takes me on that emotional journey drawing out the romantic tension.

  3. Her stories are action packed and page turning. The conflict and related tension is tight which makes me think just one more chapter. Then I’m still reading after three.

  4. Her female characters are strong and defined - they are gorgeously human, independent and adept. Her male characters are strong and defined - they are gorgeously human, independent and adept. Both of them developed into complex people with triumphs but also with complex flaws.

  5. The dialogue! I’m picky about dialogue and one of the biggest reasons I’ll close a book. When dialogue reads like I’m standing amidst two people having a conversation - magic. Pearson does this well. I love the way she uses dialogue to embody the conflict and additional characterization of her rich characters.

I could go on about regarding Pearson’s work, but I think maybe picking up her work and reading it for yourself is a better option.  Are there author’s you adore because of how they write?

I read the Remnant Chronicles last year. So good. Here for Mary E. Pearson’s Amazon Author Page.

I read the Remnant Chronicles last year. So good. Here for Mary E. Pearson’s Amazon Author Page.




YA Author Series - Author Spotlight: M. Wednesday

M. Wednesday

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Three Things About Me and Why I Write:

I’m 25, and as a housewife, I’ve been pursuing my career as a full-time writer for the past three years.

When I’m not writing, I’m drawing, playing guitar, skateboarding, entertaining my dogs, or taking care of my plants, or fish tanks. (I have a lot of plants – they’re all tropical and they hate Connecticut winters.)

I’ve always been a writer.  

My dream since second grade was to be an author, and my husband has helped me pursue that dream to the highest degree. I always felt like words and books were just my element. Since very little, I’d find happiness in daydreams and bringing them to life through spiraled bound notebooks. Simply, I write because the people living in my head need their story told.

The Story . . .

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Moon Reign is my first real book – a full length novel where I’ve thrown my whole soul into it. It revolves around nineteen-year-old Drystan and his dragon, Soren, and how they witness what is said to be known as The Birth of a Unicorn the night prior to Soren’s unwilling farewell. For hundreds of years, unicorns, their magic, and their origins have been condemned to legend throughout the galaxy. Though Drystan has his doubts of this phenomenon, his urgent need to reestablish his father’s depleting health drives his faith towards the healing powers of star magic, the most dynamic force in the universe embedded in unicorns. However, they were not the only ones to have witnessed The Birth. Drystan determinedly leaves home in pursuit of it, and Soren, a kingdom away, endeavors to stop the new people in his life to abandon their obstinate desires in capturing the unicorn for themselves. 

Three Things to Know as You’re Reading…

  1. Drystan's father, Hamond, a wealthy landowner and owner of a dragon breeding business in Hardinggate, is battling failing health.

  2. All the while, Drystan is battling with Hamond's decision of selling four-year-old Soren for an extremely lavish price. Come morning, the Prince of Aledonia, the Elvish kingdom to the North, will have a dragon of his own…

  3. This is their final flight, their last moments together before daybreak disbands true friendship. But, it’s blessed with the light of a phenomenon, one that triggers Drystan to leave home in search of something that could cure his ailing father. 

Where Can You Find Me. . .  

There’s this coffee shop in Middletown, CT called Perkatory. I’m usually there with a turmeric latte… No, I’m playing. I’m active on Instagram @m.wednesday’s_inkwell. Once Moon Reign is published, which all my stars are aligned to hopefully be published by the end of spring/early summer 2019, my debut will be available on all indie author platforms. I’m aiming to have Moon Reign in a few local bookstores in my town that support indie authors, as well.

From . . . Moon Reign . . .

The sun had diminished to a bright orange streak, inky clouds crowning the sky. The cliffs called to them, as they always did. A place of silence and solitude. A place where flight broke free. 

Thundering waves attacked the rocks on a lulling metronome. Drystan’s attention folded to the looming castle behind… Nothing. No signs of movement. No wings rounding elegant towers. A sigh hopped him onto Soren’s back.  

Claws gripped the edge of the land, particles crumbling to hissing whitewash. This is it… this is… our last flight. He gulped down the impaling thought. But, you’re right beside me. And nothing in this moment could separate that. He inhaled the ocean breeze and all the scents carried within. Breathe. All he had to do was breathe and his wings would carry them away into the patient sky. Eyes fluttered open to clustered stars. The sky always understood, always waited. And, with a small confident leap… 

He dove.

Dove them into a time-stopping fall. Dove to abandon all despondent thoughts. The air, the rush, revived and renewed with fleeting euphoria. Oh, how he wished their fall could plummet them out of tomorrow’s sight. 

Parachute wings braced their fall, angling them with the land. Hardinggate’s dimly lit seafront came into view. Piers and ships along a cluttered boardwalk. The curve of lights along the coast. Up… Up, and over the city, wide easy arches combed velvety moonlight. Wings pivoted towards the black sea. There, still miles from the harbor, a triad of ships sailed towards land. 

Playful circles rounded above, swooping closer. 

With each.

Large. 

Bend. 

Coasting alongside their decks, wingtips smacked the waves between paralleled glides. Spray from the bowsprit blew with salty kisses. If anyone on board observed the dragon’s ballet at their port side, he didn’t know. And, if they hadn’t, they were too late. Soren surged upwards in a leisure spiral.  

He leveled on an air current, somewhere between planet and stratosphere. All was quiet, save for the occasional drum of his wings. Beyond, ocean and oxygen melted into abysmal darkness. Above, stars and distant galaxies seemed wet enough to smear, watercolor on canvas. Sceaobyss sliced through the masterpiece with its neon blue rings, Arigae’s tropical neighboring planet. Thin gridlines of starships, strung high past the moon, laced between the two planets. 

Their bond, fastened under the network of stars above, grounded deeper than the ocean below, could not be swayed even with approaching dread. Neither spoke. Words would not express the grief, the fear, that lay just beneath the surface of their bliss. And a satisfying silence capped their flight.  

Drystan released his grip, unbinding his hands from the leather straps, and sat upright. He kicked his shoes from the short stirrups, letting his legs hang casually. Heights inflicted no fear. Gaze meandered to the heavens. 

But, expectation was thwarted. 

He strained his eyes. Refocusing. Blinking. No, it was there. It was definitely there. Parting stars and atmosphere, a wispy pattern of dusty rose in its wake… “Soren, look.” He tapped the dragon’s neck… “Look up there. You see that?” …And Soren craned his eyes. Blackness was seared with a captivating streak of magenta light. A curious head-tilt angled Soren’s wings. “…What is it?” He tightly flattened into Soren’s ascent.   

 “I don’t know.” Hushed interest hooked in his rasp. “It looks like… a comet.” 

 “A comet? No, that’s too fast to be a comet.” Arigae welcomed it, magenta igniting to neon pink as it punctured another layer of sky. 

“Maybe a shooting star? I didn’t think there was such a thing as pink stars, though.”

 Reply came distantly. “… Neither did I.” 

And Soren’s giggle-snort came with delight. “It’s the Birth of a Unicorn.” 

Drystan shook his head at Soren’s reference to the fabricated children’s tales. “Right, that’s exactly what it is.” Pink gaseous trail smudged in its wake. But, the bedtime stories he’d heard growing up… The stories of legend and magic and brave hunters who fought the most powerful unicorns into extinction… They watched neon-rose slowly dissolve into space, following until the East swallowed it up. “Who’s to say they even existed in the first place?”  

 “Well, I think they were real,” Soren muttered. 

 “Horned space horses. Known as the only creatures to possess star magic, whose one desire was to bring love and peace to the galaxy, devoured under man’s blade and never to be seen again. Right.” 

 “Oh, c’mon. Remember Hamond telling us those stories that one winter? We were little, but –”

 “You were little. He was telling you those stories.”          

 “How did it go? Something that they were all stars…?” 

“That unicorns were mere stardust. And, when they died here in our world they would return to the stars, to be reborn in another. Yeah. Something like that. You know how it goes. I’m sure every kid grew up hearing the same stories.” Recalling young nights by the fire with his father, a quilt and socks, a hot mug in chilled hands… “Even if they were real,” he huffed, thwarting memories, “They haven’t existed for hundreds of years. Hunters slaughtered ‘em all. Because, supposedly, they had the most powerful magic in all of creation. S’pose to be more mind-blowing than any magic. Even the Elves’ magic. Or, dragon magic.”   

“I don’t have any magic,” Soren answered flatly. 

“Well,” came a shrugged eye-roll, “Alright, wild dragon magic.”

 Soren pondered over denying words and old fables, all the while admiring where plunging magenta had scored the night. “I think it’s a legend,” he decided, a glimmer in his eye, “And, legends stemmed from truth at one point in time. Don’t you think?” 

A chuckling smile pushed dark hair from the wind. “Whatever you want to believe, Soren. That’s fine with me.” The last wisp of pink dust faded, blurred, and the night claimed its unknown destination.