Indie Author Marketing: Road Trip Wrap Up

On Sale today, where ever books are sold. Hooray!

On Sale today, where ever books are sold. Hooray!

We did it. We made it to the finish line, and The Cantos Chronicles are out in the world today. How we did remains to be seen, but here’s the feedback on our journey:

  1. Followers LOVE the new covers!

    This was the first thing that was mentioned as a ”stand out” in terms of marketing these books. This doesn’t surprise me (and probably doesn’t anyone else either) which reiterates the point that authors (indie authors, specifically) should budget for a cover as part of your marketing strategy. How the product appears matters. That shouldn’t come as a surprise, right? Case in point: Look at the two Swimming Sideways covers (pre-rerelease and post). Which one do you like better?

The black and white was the second cover. It’s a Canva stock image and clearly an inexperienced Indie move. It isn’t the wisest choice when trying to “stand out” in a competitive market. The new cover is designed by a trained graphic artist, Sara Ol…

The black and white was the second cover. It’s a Canva stock image and clearly an inexperienced Indie move. It isn’t the wisest choice when trying to “stand out” in a competitive market. The new cover is designed by a trained graphic artist, Sara Oliver Designs, and is original to Swimming Sideways!

Um. Yeah. The new cover is hands down better than the other (thank you, Sara!)

2. Followers enjoyed getting to know me (the author).

Shocking - I know - baring who I am isn’t comfortable - naturally introverted, but adaptably extroverted. That means I’m a freaking chameleon. No. Actually, it doesn’t, but I’d like to think it is a super power. Okay. In all seriousness, while being more in the “spotlight” doesn’t feel comfortable, it is a part of building a relationship. There is a give and take between people. What’s your favorite color? Mine is… This must occur, right for that reciprocal relationship building. This doesn’t stop even in a social media world which means we have to put ourselves out there.

What made this difficult for me (besides the whole discomfort of being in the “spotlight”) is the belief that I don’t think I’m all that interesting. I’m just ordinary Cami. Here I am feeling like my brain might be boiling over trying to figure out what’s interesting, and I’m thinking “there’s nothing worth sharing.” Perhaps this is a lie I tell myself because people expressed: I liked getting to know you. Hmm. Who knew? The lesson then: I can’t be afraid to put myself out there; I can’t worry about if what I have to share is interesting or not because I can only be myself; and I can’t be afraid to share my truth.

3. Followers liked getting to know the characters in a different way.

The methods mentioned were sharing the music playlists, sharing the book lists, and the new content snippets that helped readers feel more connected to the characters. That’s cool (and I wish I could share with you how cool these people are in my head… still!)

4. Followers liked being able to “talk” with other followers about the books while reading.

One IG follower said that being able to talk about the books with other readers while reading was a little like a “social media book club.” Bookstagrammers have this on lock and are very prolific in this regard. It’s a great tool (though I won’t pretend I’ve figured out how to generate more engagement with this; I think it will continue to be time and consistency).

Well. Here we are fellow road trippers. We’ve parked the van in the garage. We’re popping the champagne. Let’s toast to nine weeks of bumping along this Indie Marketing Road to a job well done. Thank you for being on this journey with me.

What’s next? Not sure. I’m going to take a couple weeks to finish my current book and figure myself out.

Now, I have to figure out how to look at the “after publication” marketing. :)


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Happy Book Birthday: A Character Interview

Interview with Adam Kāne and Alexandra James from…

The Letters She Left Behind


May 6, 2019

New romantic suspense book by CL Walters available May 7, 2019

New romantic suspense book by CL Walters available May 7, 2019


Tomorrow is the book birthday for my new adult romantic suspense The Letters She Left Behind. In celebration, I thought I would commemorate the event with an interview of the main characters, Adam Kāne and Dr. Alex James.  Born on the page in 2004, these characters have waited patiently for this author to rediscover them in 2019.

Some context for your reader imaginations:

Adam Kāne is a successful Hawaii business man at 47. He’s hard working, and loves his children. He misses his late wife and is in the late stages of grief at the opening of this story; he’s complex and definitely not perfect. Of course, he’s perfectly handsome - a gorgeous Hawaiian man (does Hugh Jackman with Hawaiian features help to picture him?).

Alex James - Adam’s counterpart - is an independent and smart woman. A forty-six year old college professor who’s bread and butter is Women’s Studies, she’s bright. But she also a fallible human woman who has secretly loved Adam for her entire adult life. She’s a beautiful, engaging, loyal, and funny. When I think of Alex - the beautiful Lauren Graham comes to mind.

So now, fifteen years after their creation … without further ado:  

Welcome, Adam and Alex. I know that living in my head has probably been a bit stifling. Was it worth the wait?

Adam: Definitely. I’m a patient guy.

Alex: Sure, though it’s difficult sitting around and waiting for you to get your act together.

Hahaha! Wow. Okay. Why do I feel like there’s more in those answers than meets the eye.

Alex: I’m not one for being passive aggressive, CL, but you did write the story. You know.

Adam: (chuckles and shakes his head): Patience is a virtue. So is biting one’s tongue when necessary.

Moving on then. Without giving any spoilers, what do you like best about your story?

Alex:  Megan. While she doesn’t make a huge appearance in the story, her part in the journey is equally important to the entire narrative on so many levels. I love that about her starring role. The way it all comes together.

Adam: Me too. I also like how there is the sense of time. The way life works sometimes to bend and twist in order to get you where you need to go when the timing is just right. It’s like as much as you might want something right now, it isn’t the right time for it.

Kind of like this story. Fifteen years ago, when I wrote it, I was in my late twenties - early thirties and here I was writing about grief and second chances. Perhaps I needed additional time and world view to draw the story together. On another note, there’s this point in the narrative when both of you see yourself - or the truth of who you are - outside of the fear. Can you comment on how that moment or moments like that are impactful.

Adam: I know exactly the moment you’re referencing, though I would say I had more than one of these sort of ah ha moments. It’s like that one step forward, two steps back paradigm. A person discovers a truth about themselves. Moves forward and then regresses until another discovery occurs. I think most times, for me anyway, those self-discoveries or facing those honest truths can be painful, which is why we regress.

Alex: I think so too, which is why sometimes we don’t face them. It’s easier just to stay in one place because the threat of change might be more than we can accept.  I know that for my part in the story, this fear of things being different was paralyzing.

I love that scene - when you walk into the ocean, Alex. It was pivotal for your character.

Alex: Yes. Truly makes the difference in the overall movement of my journey.

What about you, Adam? Is there a pivotal scene for your character?

Adam: There are a few, but I don’t want to give anything away by sharing them. I can say at the beginning of the story, I’ve been in a tailspin of grief for nearly a year. I’m raw at the opening, at the precipice of either burying myself in it completely, or doing something different. Megan’s journals were pivotal for me. Without them - well, there wouldn’t be a story.

Let’s talk a little bit about place and culture. As a Hawaiian, Adam, do you think your ethnicity is relevant to the story?

Adam: Not so much. I think I represent a Hawaiian male, but I don’t necessarily embody the cultural values of being Hawaiian, if that makes sense. In all fairness, I would add that who I am is on the edge of understanding my own Hawaiian identity. With the loss of language and culture, how does one rediscover those losses when you’re disconnected from them?

Alex: Do you think that lack of culture then misrepresents you in the story?

Adam: No. I feel like it accurately represents that it is a missing piece in my life, but more could be done to explore that. Maybe not in this story, but perhaps in others. But I think place is explored and the usage of  ʻOlelo Hawaii vocabulary which add depth to an understanding that Hawaii is more than a tourist destination.

Funny you mention stories to explore that. I’m working on a story for Trey. I don’t know if it will be a short story or longer - beginning stages - but that idea of cultural rediscovery is a theme I’m noticing as I work on it. Speaking of secondary characters, who do you think will be a fan favorite?

Adam: The kids.

Alex: The kids.

Neither of you are partial… Why the kids?

Alex: Each of them are unique and bring a whole different dimension to the story. Without them, I think the story wouldn’t be as layered.

Adam: I agree. I’d like to see them all with their own stories.

What are you hoping happens with your story?

Alex: I hope that a reader can close the book and feel like “Wow, I don’t need to worry about that thing anymore.” I think it’s easy to get caught up in the minutia of our lives and forget the big picture, the what’s really important.

Adam: That! Yes. And to remember that life is a journey. It doesn’t stop. It moves forward and we move along the timeline with it. Sometimes we’re blindsided, sometimes we’re broken, but always the timeline continues. Something else I hope people remember - we can’t live it alone. Along the way, we need those special people to share it with in some capacity.

Thank you for hanging out in my head for a bit. Happy Book Birthday tomorrow to The Letter She Left Behind!

Order here.

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Book Mash-Up Fun

You know how on Glee, they would mash-up songs to create a new song. Well, I was thinking about my books and wondered if they were a mash-up of books, what would their mash-up be?

Here are my book mash ups . . .

Swimming Sideways would be:

Have you read any of these books?

The first is Sarah Dessen’s Along for the Ride (2009). It’s about a girl who’s struggling with perfectionism and the divorce of her parents. A good read for anyone interested . . .And Dessen is coming out with a new book this year, I think.

The second is Speak by Laurie Halse Anderson. This book is about Melinda who starts her freshman year an outcast because of calling the cops at the end of summer party. There’s more than meets the eye, however. THIS is one of my FAVORITE YA novels of all time. And Laurie Halse Andrerson just published a book TODAY called SHOUT.

Whalerider by Witi Ihimaera is a beautiful story that explores a Maori girl facing the struggle between the patriarchal stance of the old world tradition her grandfather holds and the ushering in of a new era of cultural strength with the beauty of the youth. It is so beautifully written and grapples with themes of culture, gender and identity.

John Green’s Looking for Alaska (which is being adapted into a Hulu show) is a book that explores not only personal identity but what it truly means to live which I also explored recently on my IG for my review on Five Feet Apart.


The Ugly Truth would be

Gayle Foreman’s If I Stay forces a young woman caught in between life and death to examine her reasons for living as she determines if she should live or not after a fatal car accident carrying her and her family through the Oregon countryside.

The Lovely Bones of Alice Sebold is the unflinching revelation of a teen girl’s murder, and its aftermath on the family left behind told through the lenses of the murdered girl.

It might be a bit obvious that I am an admirer of Laurie Halse Anderson’s work. Twisted is her novel about a young man struggling not only with his own identity as a young man, but with his father ideas (and struggles) related to manhood.

Touching Spirit Bear by Ben Mikaelson is the story of a young man named Cole who’s dealing with a lot of anger. After perpetrating a horrific crime against another young man - nearly killing him - Cole is offered the opportunity to face his punishment through Native American Circle Justice. What he doesn’t realize, however when he accepts this challenge instead of prison, is just how much it will change him.

What do you think? What would your mash-up for Swimming Sideways and/or The Ugly Truth be? Comment below.

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Character-Driven or Plot Driven Narrative?

Stories make me happy. This isn’t an overstatement. From sitting around the dinner table with family and listening to personal tales, or picking up a book and reading a gripping tale, I’m transported into the narrative, soaking up details and experience. Over the course of the last year, I read fifty books. These books ranged from memoirs like Trevor Noah’s Born a Crime, Maya Angelou’s essays in Letters to My Daughter and novels of varying genres from adult romance, thriller and suspense to young adult fantasy, dystopia, and contemporary. Stories make me happy.

Reading at the beach is even better!

Reading at the beach is even better!

As a writer - early on - as I was pushing open different kinds of writing doors to figure out what kind of writer I was, I didn’t think much about character. This isn’t because I had a belief that character wasn’t important. No. I knew characters were essential to the whole of a narrative. It was just that in my beginning level of constructing story, I focused on the plot to move characters through a story. The plot: a series of actions and reactions that carry characters from the beginning to the end of the story.

We’ve all studied it: Introduction, rising action, turning point, falling action, conclusion. First this happened, and then this and then this. I think many of us tell stories this way. As we recount a moment in our day, or for example, as my son recounted a dream he’d had to me. We describe the narrative as a series of events moved and dictated by the movement of our experience as characters in the story. This recounting is an example of the plot-driven narrative. A story moved by action from beginning to end.

Then, some of our stories investigate experience further. The narrative shifts into the thoughts and feelings associated with certain outcomes, and then we explore how those reflections inspired further action. When a story is driven by the internal experience of a character who responds to events taking them from one moment to the next reflecting on growth. This development of character motivation and internal exploration in response to action is a character-driven story.

As I’ve developed as a writer (mostly by studying story after story after story, and then developing my own relationship to the craft of writing) I have moved toward a character-driven story. Looking at Swimming Sideways, The Ugly Truth and the soon-to-be published The Bones of Who We Are, I would describe them as character-driven novels in which the plot is centered on character growth rather than siphoned into a series of events.

This isn’t to say that one is better than the other. Both are embodied in well written stories. Both plot-driven and character-driven are enjoyable if written well. Though I would add the caveat that even plot-driven stories must have believable and developed characters. This is done, I think, by working to make characters round and dynamic versus flat and static. The difference? A round character is developed and complex rather than one-dimensional like a cardboard cut-out, and a dynamic character showcases a change in perspective whether this is through action, interaction, or internal development in contrast to a character who remains constant all the way through a story.

Consider your favorite stories. Would you say they were plot-driven or character driven? Feel free to comment and discuss.

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