Book Marketing, Books for boys, Books for Teen Boys, Books for Teens, Books to Read, Cantos Chronicles, CL Walters, Coming of Age, Fiction, fiction - mental health, Independent Author, New Fiction, Swimming Sideways, Teen Books, The Bones of Who We Are, The Ugly Truth, YA Contemporary, YA Series, YALit, Young Adult, YA Fiction Cami Book Marketing, Books for boys, Books for Teen Boys, Books for Teens, Books to Read, Cantos Chronicles, CL Walters, Coming of Age, Fiction, fiction - mental health, Independent Author, New Fiction, Swimming Sideways, Teen Books, The Bones of Who We Are, The Ugly Truth, YA Contemporary, YA Series, YALit, Young Adult, YA Fiction Cami

Indie Author Marketing: Update No. 8

One more week until The Cantos Chronicles releases March 31, 2020!

Good News! IndieReader.com gave Swimming Sideways, Cantos Chronicles Book 1 a 4.5 stars out of 5 stars rating! That means it’s considered a, “IndieReader Approved” designation and will go on their “BEST OF…” YA round up. That’s AWESOME!

One another note:

With the chaos of the current situation, I wasn’t sure if I should even post, but I decided that regardless, I’d committed to this Indie Author Marketing Road Trip. Though I’ve been grounded to a halt due to a very flat tire, a bent rim, and inclement conditions, but that’s part of the journey right? It begs the question: How do we adapt in the face of challenges.

This is pretty challenging. :)

So here we are.

  1. My events are cancelled for now. As difficult as this is to take, I’m choosing to look at it as an opportunity to develop and grow. I hope to eventually reschedule.

  2. My IG friends have come in clutch by posting. Thank you to them for keeping things visible. I appreciate it so much. I haven’t seen any of the reviewers post yet. Hope those are forthcoming.

  3. I’ve maintained my Social Media content - that’s about the extent to my abilities right now. It Is what it is.

  4. I’m working on April’s newsletter for my subscribers and some new work to share with them.

  5. I developed a #bookstagram challenge with the hashtag #quarINTEENd which I hope provides 1) something fun and creative to do in April while we’re all shut in; 2) sparks discussion between book lovers, and 3) adds to the community.

In light of the climate and the difficulties, I offered an Ebook copy of Swimming Sideways to interested readers via Instagram and Facebook. The offer still stands. You can sign up for my newsletter, you can email me (clwalters2015@gmail.com) or DM me on Instagram, and I will email you the ebook. This offer is valid until Tuesday, March 31. Happy reading.

Available March 31, 20202 in Ebook, Paperback and Hard Cover wherever books are sold.

Available March 31, 20202 in Ebook, Paperback and Hard Cover wherever books are sold.

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Indie Author Marketing: Update No. 7

If I thought I didn’t know if I was coming or going last week, this week it’s all about staying put. I’ve had to park it. At home. Social Distancing. And with no end in site, it makes me wonder what’s to come? Well, hopefully I’ll offer some interesting content. Here’s a vlog brought to you from the inside of my bathroom (LOL) as I reflect about this week.

In the grand scheme of my Independent Author Book Marketing road trip, the vehicle sort of stalled on the side of the road. I got pulled over by the police and escorted to the next motel where I’ve been directed to hang out for the next couple of weeks. Do not pass go. Do not collect $200. Great. What does this mean for book marketing? Long term, I don’t know. My events might be shot. Short term, I’ve got Social Media.

One of the things I mention in the vlog was publishing the Book Playlists on Instagram for each of the books in The Cantos Chronicles. One of the biggest necessities of marketing is identifying the target audience. As a YA Writer, I’m speaking to teens, specifically 16-18 year olds (though I’m beginning to wonder since my books seem to have a crossover adult appeal. This begs the question: am I marketing to the correct audience?) Since art of all kinds speaks so loudly to me, and every teen I have known speaks music, I decided a playlist might be a solid interactive experience).

I’ve begun to consider that this isn’t a short term game, but a long one. I’m in the process of building a relationship with readers. That’s going to take time and consistency. So while we might be “In the Wait” (Oh hey, head over to Wattpad to read those short vignettes if you’re interested in them), I need to continue to be vigilant in offering the strongest content I can to showcase who I am as a writer and as a person.

Rerelease day for The Cantos Chronicles is right around the corner (March 31, 2020) though they are available for PreOrder. Two more weeks!

Next Week: Indie Author Marketing: Update No. 8

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Indie Author Marketing: Update No. 5

The new covers are here!

The new covers are here!

The covers to The Cantos Chronicles are out! Swimming Sideways, The Ugly Truth and The Bones of Who We Are look glorious both online and in person, because guess what came in the mail this week!?!? The books. The reveal video is an agenda item for this coming week.

The cover reveals and the book trailer were the biggest agenda items for this fifth week on the Indie Marketing Journey. It was a giant mountain with several switch back hairpin turns, but we made it! Several days removed, I’m happy, hopeful and grateful for the reception of the covers and the trailer reinforcing the efforts I made this month, though gains will remain to be seen.

What else did I work on this week?

  1. My March Newsletter has been written and scheduled. One of my goals with the newsletter is to make it beneficial for people to sign up, so I offer items that only subscribers are provided. This month my subscribers are automatically entered into the next giveaway promotion as well as receive a deleted scene from Swimming Sideways that didn’t make it into the final version. I hope that things like this provide subscribers with the “extra” they are looking for by being subscribers.

  2. After making sure the March blitz is planned and ready, I’m in the process now of planning out the content for this coming month. If the first four weeks was about building the bond between readers and the characters of the books, this second four weeks will be about maintaining the connection, trying to create visibility, and generating excitement.

  3. My social media goals have also shifted some. While I am maintaining my author support system on IG, I am activity working to connect with my target audience. Last week, I wrote about posting to wattpad unsure about the cost-benefit analysis, but I can provide anecdotal evidence that I have had more people reading. Has this translated to people interested in committing to The Cantos Chronicles? I’m not sure yet, but I am hopeful.

Are you enjoying the journey with me? What have you tried? What are you thinking about? Talk to me so I don’t fall asleep at the wheel. Be sure to leave a comment. Oh, and would you turn up that song on the car radio too: “Sunflower” by Post Malone and Swae Lee.

Next Week: Indie Author Marketing Update No. 6


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Indie Author Marketing: Update No. 4

Making a quick stop to take in the sights before I continue down the road.

Making a quick stop to take in the sights before I continue down the road.

I’m pulling off the road for a quick pit stop; a quick respite to take in what I’ve accomplished before March Madness Blitz swoops in and speeds this journey up to the Cantos Chronicles release day on March 31, 2020. This isn’t because I’m tired, but more because I’ve made it across that map I bought at that convenience store down the road a ways, marked up with goals and got to them. Now, there’s a space for a short rest before the next leg of the journey.

  • I uploaded an old (really old version) of the first book in The Cantos Chronicles when it was still a paranormal story called Upside Down: A Fallen Novel to Wattpad. There’s a lot of conflicting research out there about offering content on Wattpad. Here was my thinking behind the decision: I want to find readers. Where are readers? Wattpad is a place. Granted, the story in this version is funny. I laughed and cringed and wanted to change it as I went, but that wasn’t really my point in uploading it. I wondered if perhaps I was doing myself a disservice in offering a product of quality that is “less than” what this control freak would normally offer. I decided, however, that this version - and all of its flaws - offers a picture of Abby, Seth and Gabe in a different way. And that’s kind of cool even if it’s cringey.

  • Using Instagram story, I set a countdown for two marketing materials: the new cover reveals and the book trailer premier. Hopefully those go well. These were shared on every social media site of which I’m a part.

  • Using Canva and iMovie, I created 10 second snippets for the New Cover Reveals to use this week for my social media platforms.

  • I have publicized the Premiere of The Cantos Chronicles Book Trailer on Facebook by creating an event.

  • Along with all of the new marketing materials, I also maintained the creation and implementation of existing and new content for The Cantos Chronicles on Instagram and Facebook.

This week will be all about those new covers and that trailer. Keep an eye out these next three days!

I would love to know, if you’ve been following the journey: What has stood out to you? What captured your attention and made you interested? Please let me a comment below, or check out my story on IG and share your thoughts.

Join me for the book trailer premier on YouTube on February 27, 2020 at 6PM Pacific Standard Time.

Up Next Week: Indie Marketing Update No. 5

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Indie Author Marketing: Update No. 2

Watch the video to learn about the eight things I did this week on my marketing journey. Let me know what you think in the comments, or share with me on FB or IG. Feel free to share it.

Heads up: Something happens with the sound at the last thirty seconds. I mainly spoke about how I was struggling with the amount of efforts and the fears about the outcome - the doubts that the amount of effort expended would create the desired outcome. But I also expressed that rationally, I know that it is necessary - that I am hopeful that what I am doing will be fruitful.

BTW - anyone watch the first season of Castle Rock? Tell me that sound doesn’t resemble the noise in the woods. Or, share with me the story of that sound! (It’s creepy !). Happy writing.

Next week: Indie Marketing Update No. 3

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Indie Author Marketing: Update No. 1

My planning and writing space.

My planning and writing space.

This week marked the first steps into the eight week marketing blitz for the Cantos Chronicles, a completed YA Trilogy that’s undergoing a complete rebrand: new ISBNs, new covers, new interiors. With a ton of work (and money) invested in the rerelease, marketing and publicity to spread the word is even more important and has never been clearer how in over my head I am. But when has that ever stopped me?

Here’s what I did this week:

  1. My newsletter went out this week with the new covers of the trilogy. Lots of information out there insists that newsletter subscribers are an indie author’s most important asset. There is a definitive need to build this list and cultivate that relationship by providing subscribers with benefits that no one else is able to access. So - they were the first to have access to the new covers (which I’m ecstatic about) as well as new content of my work in progress. And wouldn’t you know it, I got a few emails from subscribers excited about them. Hooray!

  2. The second thing I did is begin the calling and planning of various events (book stores, media outlets, podcasts, etc). I’m not going to lie - this feels a lot more like doors slamming in my face than opening. The difficulty of this step is the lack of relationship which is really what a publicist provides. But without that added cost in my budget yet, I’m going to have to build these relationships on my own. Slammed doors aren’t enough to stop me; I’m searching the work around - the secret door. I’ll keep you posted.

  3. On instagram @cl.walters, I’m using an IG month challenge to begin connecting the Cantos Chronicles stories with followers. I have two months until the rerelease happens (March 31) so with eight weeks to go, I didn’t want to create brand weariness or blindness. Instead, I’m hoping this provides the ability to connect, think, and link reader interest with the writing and the characters. Additionally, I want to maintain current momentum with readers who have already enjoyed the series by offering new content. I chose #onewordpromptchallenge hosted by @mjvaughn1_author because of the way the challenge is open ended and I’ve found it inspires me creatively. The prompts have offered me a way to mingle new content with existing content. The hope is always to invite engagement on IG because that is what creates visibility. I’ll keep you posted on the effectiveness of this method. Two days in, engagement is low (big-eyed worried face).

With this week in the books, there’s a sliver of myself that’s worried. What if this is an epic fail? What if I sunk a ton of money into something that is dead on arrival? As a perfectionist, I’m putting a ton of pressure on myself - I can feel it. And then there’s a part of me that recognizes this journey is several marathons in succession - nothing worthwhile is built overnight. Even as cliche as it is, the cliche exists for a reason. That is why I wake up and try again everyday, because I know this dream is worth it. The hope, however, doesn’t necessarily calm the fears that I’m going to fall flat on my face. That’s the risk, though, I suppose. And I’m not sure I’ve been one to back down from the challenge, fear and all.

Next week: Indie Marketing Update No.2

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The Letters She Left Behind: It's here!

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Want to buy the book? First, I suggest a call to your local, independent bookstore who can order it for you (buy local and support your independent bookstore whenever you can); But if you live in a place where independent book stores are limited, here’s a list of options. :)

Online @ Powell’s Books

Online @ Amazon (Kindle and paperback)

Online @ Barnes and Noble

I can’t wait to hear what you think. :) Be sure to instagram your thoughts and tag me (@cl.walters); facebook (@clwalters), and leave a review (that is the best thing you can do if you like an indie author’s work!).

Sign up for my newsletter for promotions, free content (you’ll get a free chapter of my upcoming release) and current updates on what’s happening. I’m so excited you’re here!

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The Letters She Left Behind: Character Interview

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The sun is shining on a December day in Hawaiʻi. Palm trees sway in a trade wind breeze and it’s balmy but cool, enough so that a light sweater is comfortable. Adam Kāne and Alexandra James agreed to take some time out of their busy schedules to speak with me about their starring roles in an upcoming novel, The Letters She Left Behind. This isn’t the first time I’ve met them. We met for the first time about sixteen years ago, then again just shy of a calendar year during the most recent revision of the story.

Having lived in Hawaiʻi most of their lives, both of them embody the lifestyle. Adam arrives first. He’s a Hawaiian local, born and raised on Oʻahu. He arrives like the gentle trade winds, calm and cool, as much a part of the landscape as the ocean shoreline he surfs, or the razor-sharp mountains that cut the sky. Dressed casually in black chinos and a white v-neck tee, people stop and greet him at our table. He seems to know everyone and people are drawn to him, but it isn’t just his manner of dress or his handsome demeanor. His smile is bright infectious, reaches his brown eyes drawing in those he talks to and makes it easy to spill secrets. In fact, he is more apt to listen rather than talk though he has so many things about which he can discuss.

Alex - arriving from her job as a gender studies professor at Hawaiʻi State University - wasn’t born in Hawaiʻi. Actually, she admits to being born on the East coast of the US, then moved across country with her family when she was around five to California. That’s where she met Megan (Adam’s late wife), who she refers to as her sister. Like Adam, she embodies island living. Her sleeveless coral linen dress translates not only to local but equally to those students she might be teaching who aren’t from Hawaiʻi. While I observed her and her conversation with Adam, I had the feeling I was the one being observed. Perhaps a bit of a chameleon, Alex is able to fit right into the moment of the interview, but it’s easy to imagine how she might command an auditorium full of students. She is independent, passionate and intelligent.

I was taken with their story. It stuck with me for sixteen years, so it made sense why I’d want to take some time to connect with them in the aftermath.

Thank you, Adam and Alex, for agreeing to talk with me about The Letters She Left Behind. I know that living in my head has probably been a bit stifling. Was it worth the wait?

Adam: Definitely. I’m a patient guy.

Alex: Sure, though it’s difficult sitting around and waiting for you to get your act together.

Hahaha! Wow. Okay. Why do I feel like there’s more in those answers than meets the eye.

Alex: I’m not one for being passive aggressive, CL, but you did write the story. You know.

Adam: (chuckles and shakes his head): Patience is a virtue. So is biting one’s tongue when necessary.

Moving on then. Without giving any spoilers, what do you like best about your story?

Alex:  Megan. While she doesn’t make a huge appearance in the story, her part in the journey is equally important to the entire narrative on so many levels. I love that about her starring role. The way it all comes together.

Adam: Me too. I also like how there is the sense of time. The way life works sometimes to bend and twist in order to get you where you need to go when the timing is just right. It’s like as much as you might want something right now, it isn’t the right time for it.

Kind of like this story. Sixteen years ago, when I wrote it, I was in my early thirties and here I was writing about grief and second chances. Perhaps I needed additional time and world view to draw the story together. On another note, there’s this point in the narrative when both of you see yourself - or the truth of who you are - outside of the fear. Can you comment on how that moment or moments like that are impactful.

Adam: I know exactly the moment you’re referencing, though I would say I had more than one of these sort of ah ha moments. It’s like that one step forward, two steps back paradigm. A person discovers a truth about themselves. Moves forward and then regresses until another discovery occurs. I think most times, for me anyway, those self-discoveries or facing those honest truths can be painful, which is why we regress.

Alex: I think so too, which is why sometimes we don’t face them. It’s easier just to stay in one place because the threat of change might be more than we can accept.  I know that for my part in the story, this fear of things being different was paralyzing.

I love that scene - when you walk into the ocean, Alex. It was pivotal for your character.

Alex: Yes. Truly makes the difference in the overall movement of my journey.

What about you, Adam? Is there a pivotal scene for your character?

Adam: There are a few, but I don’t want to give anything away by sharing them. I can say at the beginning of the story, I’ve been in a tailspin of grief for nearly a year. I’m raw at the opening, at the precipice of either burying myself in it completely, or doing something different. Megan’s journals were pivotal for me. Without them - well, there wouldn’t be a story.

Let’s talk a little bit about place and culture. As a Hawaiian, Adam, do you think your ethnicity is relevant to the story?

Adam: Not so much. I think I represent a Hawaiian male, but I don’t necessarily embody the cultural values of being Hawaiian, if that makes sense. In all fairness, I would add that who I am is on the edge of understanding my own Hawaiian identity. With the loss of language and culture, how does one rediscover those losses when you’re disconnected from them?

Alex: Do you think that lack of culture then misrepresents you in the story?

Adam: No. I feel like it accurately represents that it is a missing piece in my life, but more could be done to explore that. Maybe not in this story, but perhaps in others. But I think place is explored and the usage of  ʻOlelo Hawaiʻi vocabulary which add depth to an understanding that Hawaiʻi is more than a tourist destination.

Funny you mention stories to explore that. I’m working on a story for Trey. I don’t know if it will be a short story or longer - beginning stages - but that idea of cultural rediscovery is a theme I’m noticing as I work on it. Speaking of secondary characters, who do you think will be a fan favorite?

Adam: The kids.

Alex: The kids.

Neither of you are partial… Why the kids?

Alex: Each of them are unique and bring a whole different dimension to the story. Without them, I think the story wouldn’t be as layered.

Adam: I agree. I’d like to see them all with their own stories.

What are you hoping happens with your story?

Alex: I hope that a reader can close the book and feel like “Wow, I don’t need to worry about that thing anymore.” I think it’s easy to get caught up in the minutia of our lives and forget the big picture, the what’s really important.

Adam: That! Yes. And to remember that life is a journey. It doesn’t stop. It moves forward and we move along the timeline with it. Sometimes we’re blindsided, sometimes we’re broken, but always the timeline continues. Something else I hope people remember - we can’t live it alone. Along the way, we need those special people to share it with in some capacity.

Thank you for hanging out in my head for a bit.

Look for The Letters She Left Behind on sale 1/14/20

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Awesome Writer Spotlight: Mary E. Pearson (again)

Vow of Thieves, the new low fantasy book by Mary E. Pearson, was the one book I’ve been looking forward to reading this year. I do this weird thing when I anticipate a book: I let it sit on the shelf when it arrives. That’s weird right? Here’s my theory: I want to savor it, so I draw out the anticipation. Okay. Yeah. Whatever. A twist in this strange behavior was that when Vow of Thieves released, August 6, it was the day before I left for Prague, so I forced myself to leave it on the shelf until I returned. I couldn’t wait to crack it open and did as soon as I got home. Then I forced myself to read it slowly, because I wanted to enjoy it like a fine dining meal.

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I wasn’t disappointed. The joy and magic I found in the first installment of this duology, Dance of Thieves (review here), still existed in Vow of Thieves. Not only that, I found the quality of the storytelling built along with the narrative (which can’t always be said for a series). What I loved about the first book (as well as The Remnant Chronicles) is Pearson’s incredible voice, the flow of her words, the excellent dialogue, the imagery she’s able to articulate to engage all of my senses, the way I’m able to connect to the fantasy with ease, and then to hit me in the heart so I’m feeling the feels right along with the characters. 

And about those characters, particularly Kazi and Jace, they are sensational. Besides being developed so thoroughly to make them three dimensional on the page, Pearson is able to make them seem like people I’ve been invested in for years. One of the struggles as a writer is maintaining tension, especially in a series or a book with romantic elements. When the hero and heroine finally find one another, that is usually the climax to the denouement of a story. Pearson, however twisted it. She got our hero and heroine together and then found a way to bring the tension up 100 notches but not in a way you would expect, which made the narrative that much richer. 

I loved this conclusion to the Dance of Thieves Duology. I’ve been very open about being a fan of Pearson’s work. This book reinforced my admiration for her as a writer, and my love of her work as a reader.

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The Bones of Who We Are: Gratitude

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It has been a week since The Bones of Who We Are released. A gorgeous week filled with support for Gabe and his story. I am so very grateful. I remember when I got to that point I was ready to share the story, how terrifying it was because I knew I’d taken a risk with his story, but with the wonderful and supportive feedback, I am so ecstatic.

John Green said in a Crash Course about Literature that when an author lets go of the story and gives it over to the audience, it ceases being the author’s story and becomes the readers’. I love this. So, I’d like to share some of the impressions Gabe’s story in THE BONES OF WHO WE ARE has provided to readers.

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“... the words were magic, each line so delicately put like a song you wanted to continue singing... the author sends you spiraling inside [Gabe’s] brain and his story ... and each step of the way, you become [his] cheerleader...”
— Sophie Fahy, author
“...it is rare to find a novel, a character that resembles oneself - at least for me - it was as if I was looking into a mirror... CL Walters talent for capturing, conjuring the essence of her characters is remarkable... [She] is a talent that you do not want to miss.”
— W. Scott Brown, author
“I became a fast fan of CL Walters after reading Swimming Sideways and The Ugly Truth. The Bones of Who We Are is a brilliant conclusion to the Cantos Chronicles YA Book Series.””
— Janine Caroline, author
“Have to warn you, have tissues next to you while you read. You’ll need them.”
— Mike Walters, author
“The aspect that makes these books so good is that the themes, conflicts, and internal battles are deeply relatable...”
— Sammi, a reader
“Walters tackles heavy, important issues like Mental health and Racism with grace and tact - with a responsibility to the story without losing her voice. Beautifully paced, she drew me in but kept me guessing as the story moved to a breathless conclusion... This is a story everyone needs to read.”
— Bethany, reader

Thank you so much to all of the readers who have read Gabe’s story. I am so deeply humbled and grateful for your willingness to take a chance on Swimming Sideways, The Ugly Truth and now, The Bones of Who We Are. Please continue to share your experience with me, with others. I believe in these stories, and it is so wonderful that you do too.

Available here

Available here

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