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Indie Author Marketing: Update No. 1

My planning and writing space.

My planning and writing space.

This week marked the first steps into the eight week marketing blitz for the Cantos Chronicles, a completed YA Trilogy that’s undergoing a complete rebrand: new ISBNs, new covers, new interiors. With a ton of work (and money) invested in the rerelease, marketing and publicity to spread the word is even more important and has never been clearer how in over my head I am. But when has that ever stopped me?

Here’s what I did this week:

  1. My newsletter went out this week with the new covers of the trilogy. Lots of information out there insists that newsletter subscribers are an indie author’s most important asset. There is a definitive need to build this list and cultivate that relationship by providing subscribers with benefits that no one else is able to access. So - they were the first to have access to the new covers (which I’m ecstatic about) as well as new content of my work in progress. And wouldn’t you know it, I got a few emails from subscribers excited about them. Hooray!

  2. The second thing I did is begin the calling and planning of various events (book stores, media outlets, podcasts, etc). I’m not going to lie - this feels a lot more like doors slamming in my face than opening. The difficulty of this step is the lack of relationship which is really what a publicist provides. But without that added cost in my budget yet, I’m going to have to build these relationships on my own. Slammed doors aren’t enough to stop me; I’m searching the work around - the secret door. I’ll keep you posted.

  3. On instagram @cl.walters, I’m using an IG month challenge to begin connecting the Cantos Chronicles stories with followers. I have two months until the rerelease happens (March 31) so with eight weeks to go, I didn’t want to create brand weariness or blindness. Instead, I’m hoping this provides the ability to connect, think, and link reader interest with the writing and the characters. Additionally, I want to maintain current momentum with readers who have already enjoyed the series by offering new content. I chose #onewordpromptchallenge hosted by @mjvaughn1_author because of the way the challenge is open ended and I’ve found it inspires me creatively. The prompts have offered me a way to mingle new content with existing content. The hope is always to invite engagement on IG because that is what creates visibility. I’ll keep you posted on the effectiveness of this method. Two days in, engagement is low (big-eyed worried face).

With this week in the books, there’s a sliver of myself that’s worried. What if this is an epic fail? What if I sunk a ton of money into something that is dead on arrival? As a perfectionist, I’m putting a ton of pressure on myself - I can feel it. And then there’s a part of me that recognizes this journey is several marathons in succession - nothing worthwhile is built overnight. Even as cliche as it is, the cliche exists for a reason. That is why I wake up and try again everyday, because I know this dream is worth it. The hope, however, doesn’t necessarily calm the fears that I’m going to fall flat on my face. That’s the risk, though, I suppose. And I’m not sure I’ve been one to back down from the challenge, fear and all.

Next week: Indie Marketing Update No.2

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The Bones of Who We Are: Gratitude

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It has been a week since The Bones of Who We Are released. A gorgeous week filled with support for Gabe and his story. I am so very grateful. I remember when I got to that point I was ready to share the story, how terrifying it was because I knew I’d taken a risk with his story, but with the wonderful and supportive feedback, I am so ecstatic.

John Green said in a Crash Course about Literature that when an author lets go of the story and gives it over to the audience, it ceases being the author’s story and becomes the readers’. I love this. So, I’d like to share some of the impressions Gabe’s story in THE BONES OF WHO WE ARE has provided to readers.

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“... the words were magic, each line so delicately put like a song you wanted to continue singing... the author sends you spiraling inside [Gabe’s] brain and his story ... and each step of the way, you become [his] cheerleader...”
— Sophie Fahy, author
“...it is rare to find a novel, a character that resembles oneself - at least for me - it was as if I was looking into a mirror... CL Walters talent for capturing, conjuring the essence of her characters is remarkable... [She] is a talent that you do not want to miss.”
— W. Scott Brown, author
“I became a fast fan of CL Walters after reading Swimming Sideways and The Ugly Truth. The Bones of Who We Are is a brilliant conclusion to the Cantos Chronicles YA Book Series.””
— Janine Caroline, author
“Have to warn you, have tissues next to you while you read. You’ll need them.”
— Mike Walters, author
“The aspect that makes these books so good is that the themes, conflicts, and internal battles are deeply relatable...”
— Sammi, a reader
“Walters tackles heavy, important issues like Mental health and Racism with grace and tact - with a responsibility to the story without losing her voice. Beautifully paced, she drew me in but kept me guessing as the story moved to a breathless conclusion... This is a story everyone needs to read.”
— Bethany, reader

Thank you so much to all of the readers who have read Gabe’s story. I am so deeply humbled and grateful for your willingness to take a chance on Swimming Sideways, The Ugly Truth and now, The Bones of Who We Are. Please continue to share your experience with me, with others. I believe in these stories, and it is so wonderful that you do too.

Available here

Available here

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The Bones of Who We Are: It's time.

It’s here! Tomorrow - Tuesday - October 1, 2019, The Bones of Who We Are is out. It’s been an arduous (thought fulfilling) adventure, and I couldn’t be more excited and proud of this story. I can’t wait to hear what you think of Gabe’s journey, so be sure to post a review to Amazon, share it on Facebook, Instagram, and Twitter. I’m looking forward to it.

“[This story is] emotional and thought provoking. We all need a hand in finding the beauty within.”
— Advance Reader
“Martha and Dale . . .they smile laughing and dancing to music only they can hear. I’m at the dining table watching them and for a split second, I allow myself to think about a future I’ve never considered before...”
— Gabe, The Bones of Who We Are
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The Bones of Who We Are: A Difficult Story

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My father - my rock - passed away in October 2017. I miss him everyday. I didn’t think I would ever find the words to write again. When I tried, all that made it to the page were visceral and painful images of where I was stuck: my cave. About six months later, I was sitting at a traffic light and heard Abby say “I need you to write my story.” The pilot light was relit, and I found my way through a new draft of SWIMMING SIDEWAYS. 

The summer of 2018, with SWIMMING SIDEWAYS and THE UGLY TRUTH drafted, I went home to Oregon for a month to help my mom and sister go through my father’s things. Most of the month was spent broken-hearted, trudging through necessary spaces. I cleaned the garage breathing in my father’s work space and going through each of his tools. This was something my mother wasn’t going to be able to do. My dad and his workshop were symbiotic; he could fix anything, and his workshop reflected this. So, immersion in his workshop, going through each of his toolboxes and trinkets, the jars of things he saved because they’d come in handy one day, cracked me open. Somehow, in the breaking of my heart and the diligent reorganization of his things, I was able to assemble the broken parts of myself back together. It was during this four weeks in Oregon that I began drafting Gabe’s story, and as I stitched myself back together, Gabe’s began to unravel.

I’ve warned readers that Gabe’s story isn’t an easy story to experience, and that is because THE BONES OF WHO WE ARE deals with heavy topics: bullying, depression, identity, loss, grief. Maybe in a way, the loss of my father is reflected in the pain of Gabe. My pain became his, though Gabe’s story was always this, I just couldn’t write it before. The pivotal scene in the book - the reason Gabe is who he is - was written back in 2009, eight years before I lost my father; nine years before I went through his workshop and faced my own undoing. 

Perhaps, I was never going to be equipped to tell Gabe’s story without understanding the complete loss of someone so essential to my own identity. Perhaps, sitting inside my father’s workshop by myself allowed me to grasp loss, life, and grief in a way I never would have without that struggle. As writers our life experiences impact the depth of our knowledge. Virginia Woolf wrote, “Every secret of a writer’s soul, every experience of his life, every quality of his mind is written large in his works.” So, I suppose by realizing how painful it was to look at my father’s empty steel-toed work boots and be slammed with the awareness of how much I missed him, it forced me to jump into the deep end of loss. When the only thing I could do was climb into bed and bury myself in romance novels because those stories were as much as I could handle to not sink and drown, I found a way to tread water. Perhaps, this trial was the only way I was ever going to be able to empathize with Gabe’s experience. 

THE BONES OF WHO WE ARE isn’t an easy story, but then life, love, loss, grief never are. That is the truth of what it means to be human. We hurt, but there is power in the warmth of hope. That - the hope - is what my father would have loved about Gabe’s story.

NEXT WEEK: A Letter from Gabe to readers

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The Bones of Who We Are: Journey to Gabe

When Gabe became a character in my mind, he started as a fallen angel. There was something magical and beautiful about him in those first drafts of the original paranormal story. He was the blameless sacrifice - the Christ figure - idealized in all his beauty and glory. Then in 2009, I was teaching a class on creativity and in our daily pages, I wrote a heartbreaking scene that I couldn’t shake. I knew without a shadow of a doubt that the character was Gabe as a child, and it shattered the paranormal drafts of the work-in-progress at the time. Nothing already drafted could stand if I used the scene. What the heck was I supposed to do with that, I wondered. 

So the scene sat in my head as an unresolved issue with Gabe’s character. I put the manuscript - two years and nine drafts completed - away (partially because of this unresolved issue, but mostly because a wave of fallen angel stories broke in 2009 and 2010).

In 2015, Seth - the loudest of the three characters - who’d been dragged into hell at the end of the first paranormal story, began nagging me about having left him there. I pulled the story out again. I was teaching Homer’s Odyssey and the Hero’s Journey to my freshman at the time, and decided to plot Seth’s story using Chris Volgler’s work, and suddenly something clicked. The story was there, but I believed it to be a stand alone novel assuming Abby and Gabe were just secondary characters. So, I finished THE UGLY TRUTH in 2016; I was never happy with its ending. My family and friends enjoyed it (or pretended to), but I couldn’t get the nagging feeling out of my head and heart that the ending was all wrong. 

So, it sat for another two years.

Then in March of 2018, I was sitting at a traffic light, waiting, and I heard Abby say in my head, “I need you to finish my story.” In that moment, it dawned on me that all three of them needed their own story. Abby. Seth. Gabe. With Seth’s already done, I went back to the original paranormal manuscript to see if there was anything salvageable for Abby and Gabe. With a ton of cutting, rewriting, and creating new content, Abby’s story, SWIMMING SIDEWAYS, came together, but like Seth’s narrative, I struggled with the ending. I couldn’t figure out how it was supposed to connect until it dawned on me: Abby’s story was first and both she and Seth’s stories were necessary in order to tell Gabe’s. Like finding the last pieces of a puzzle being put into place, I understood the whole story in three parts. The entire series had been moving toward the culmination of Gabe’s narrative all along. 

That quiet, painful scene I wrote back in 2009, suddenly made sense, and served as the cornerstone around which Gabe’s entire story is built. 

The aesthetic I made for Gabe’s story.

The aesthetic I made for Gabe’s story.

Next week: the difficulty of writing Gabe’s story .



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The Bones of Who We Are: Aesthetic

I love Gabe. He’s the moody, brooding hero, and his story explores the why of his emotional journey. But his story needs a trigger warning. He’s dealing with some dark stuff (with support), so in the forward, I’ve provided an escape hatch for readers in case they aren’t in the head space to read it.

As I’ve been writing In The Wait: A Companion to Swimming Sideways and The Ugly Truth, (published to Wattpad or look for a new installment each Wednesday here) I’ve had more clarity about Gabe’s journey which I hope readers will be able to see as well.

I created this aesthetic to provide a visual reflection of Gabe’s story.

The Bones of Who We Are Mood Board

The Bones of Who We Are Mood Board

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YA Author Series Launch: CL Walters

Over the next seven weeks, this blog will feature seven different authors who write Young Adult Stories.

Each Monday in April (and into May), a new author (published and unpublished) will be featured along with a 500-1000 words selection of her work (sorry, guys - no men submitted! What the heck!?!? Your assignment is to go read any or all of these authors: Marcus Zusak, Jeff Zentner and John Green).

Today, I will launch the format using my own work so you’ll get a sense of what to look for in the coming weeks. I hope this series is beneficial for you as readers (maybe you’ll find your next favorite author in the coming weeks), as well as for the author as a growth opportunity to share their voices.

FEEDBACK WANTED!

Be sure to provide the guest authors some CONSTRUCTIVE FEEDBACK! Either in the comments section or in some capacity on their social media platforms. As writers - constructive feedback fuels us.

Drum roll please . . .

CL Walters

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Tell us three things about who you are and why you write . . . I write because I can’t not write (please forgive the double negative). When I don’t, I turn into a bitch and that isn’t healthy for my family or my marriage. Writing is like breathing, so without it, I’m not living. Second, I adore stories - reading them, studying them, writing them - it all blends together. Finally, I write stories which I categorize as “young adult” but I hope they are just human stories that anyone at any age can enjoy.

Tell us about the story we’re going to read (your elevator pitch). . . Gabe is faced with a choice between life and death; the question is, what will he discover about himself to help him make the decision.

What are three things you want us to know as we read? This story is the third act of a trilogy. The first two books explore Abby’s and Seth’s stories in Swimming Sideways and The Ugly Truth. Gabe’s story The Bones of Who We Are has been challenging to write but not only because of the writing, but because of the content which swirls around bullying, victimization and depression.

Where can we find this story? Where can we find you (IG, Twitter, FB, website). The Bones of Who We Are is slated to be published this coming October (2019). In the meantime, you can catch up with Swimming Sideways and The Ugly Truth which are on Amazon (Kindle and Print). I can be found on IG (@cl.walters) and Twitter (@peeledandcored), my website (www.clwalters.net) and FB (CLWalters).

From… The Bones of Who We Are:

(YA Contemporary - Language Warning…)

I hate walking through the Quad. It’s a necessity twice a day unless I want to take the long way around the outside of the school. The deciding factor is always which one has the potential for more problems. Outside, I run the risk of an actual fight. In the Quad, I run the risk of mocking, maybe shit thrown at me, or something else to make me feel less than human. The first one means physical harm. The second one emotional and mental, but I can usually block it out with my headphones.

When I turn the corner from the stairwell into the opening of the Quad, it’s full. This time of the school day - lunch - it usually is. People are either in the cafeteria or there, especially as the weather turns rainy and cold. They sit on or around a myriad of red and black tables, congregate by the vending machines in red and black metal cages, and flirt with someone they crush on moving like honey bees from table to table. Some industrious students use the space to study, but not very often at lunch. It’s a space with very little adult supervision. This is for several reasons. First, the school office is across the way which adults must assume is a deterrent for teen bullshit (it isn’t) and, second, it’s lunch time. Teachers are either in the cafeteria, eating lunch with their work friends, or in their classrooms making space for those industrious students needing a place to escape the teen bullshit in the Quad.

I hesitate for a moment, consider walking around the outside or cutting through the offices, but then am annoyed for even thinking about it. I have every right to walk through the Quad. I shouldn’t have to feel worried to do it. But then that’s the problem of positivity, of allowing in layers of hope. It crumbles without a proper foundation, and just like I’d told Doc it would happen, the mouth of the escape route collapses burying me inside. It was, after all, only a matter of time.

I’m halfway across the space when I’m yanked backward. I keep my feet, but my hoodie cuts into my throat choking me. I rock backward and then forward.

Laughter.

“What the fuck!” I turn.

Tommy Pilner, his hands raised in mock surrender and smiling like he’s just caught a mouse, says, “Yo. Daniels. You don’t have to go all HAM, dude.”

I’ve known Tommy since coming to Cantos and he’s always been the same; he loves the Freak Challenge. He’s taken full advantage of the fact I don’t throw hands. Seth used to say his dad described Tommy as a younger version of his old man. I think: aren’t we all, which doesn’t bode well for any of us. “Fuck off,” I tell him, and turn away.

He grabs my hood again, but this time pulls with so much force I’m yanked off my feet. I slam against the floor on my back.

Laughter.

“Jesus, Daniels. What the fuck? You really should be more careful. You could get hurt.” Tommy laughs looking at his friends. “You all see him slip?”

They are laughing.

I’m on my feet.

Here’s another thing about hope - besides the risk of losing it - it begins to warm the cold and melt away the perceptions of what you’ve come to think you deserve into something more golden. You look outside the clear window, feel that sunshine, and think: Yeah. I could go out there and play. When the storm comes in, you remember what that sun felt like, and you want the fucking sun.

So, maybe I wouldn’t have a few weeks ago, but I take a step toward Tommy.

His smile falters.

The Bones of Who We Are… Coming October 2019

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