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Indie Author Marketing: Update No. 1

My planning and writing space.

My planning and writing space.

This week marked the first steps into the eight week marketing blitz for the Cantos Chronicles, a completed YA Trilogy that’s undergoing a complete rebrand: new ISBNs, new covers, new interiors. With a ton of work (and money) invested in the rerelease, marketing and publicity to spread the word is even more important and has never been clearer how in over my head I am. But when has that ever stopped me?

Here’s what I did this week:

  1. My newsletter went out this week with the new covers of the trilogy. Lots of information out there insists that newsletter subscribers are an indie author’s most important asset. There is a definitive need to build this list and cultivate that relationship by providing subscribers with benefits that no one else is able to access. So - they were the first to have access to the new covers (which I’m ecstatic about) as well as new content of my work in progress. And wouldn’t you know it, I got a few emails from subscribers excited about them. Hooray!

  2. The second thing I did is begin the calling and planning of various events (book stores, media outlets, podcasts, etc). I’m not going to lie - this feels a lot more like doors slamming in my face than opening. The difficulty of this step is the lack of relationship which is really what a publicist provides. But without that added cost in my budget yet, I’m going to have to build these relationships on my own. Slammed doors aren’t enough to stop me; I’m searching the work around - the secret door. I’ll keep you posted.

  3. On instagram @cl.walters, I’m using an IG month challenge to begin connecting the Cantos Chronicles stories with followers. I have two months until the rerelease happens (March 31) so with eight weeks to go, I didn’t want to create brand weariness or blindness. Instead, I’m hoping this provides the ability to connect, think, and link reader interest with the writing and the characters. Additionally, I want to maintain current momentum with readers who have already enjoyed the series by offering new content. I chose #onewordpromptchallenge hosted by @mjvaughn1_author because of the way the challenge is open ended and I’ve found it inspires me creatively. The prompts have offered me a way to mingle new content with existing content. The hope is always to invite engagement on IG because that is what creates visibility. I’ll keep you posted on the effectiveness of this method. Two days in, engagement is low (big-eyed worried face).

With this week in the books, there’s a sliver of myself that’s worried. What if this is an epic fail? What if I sunk a ton of money into something that is dead on arrival? As a perfectionist, I’m putting a ton of pressure on myself - I can feel it. And then there’s a part of me that recognizes this journey is several marathons in succession - nothing worthwhile is built overnight. Even as cliche as it is, the cliche exists for a reason. That is why I wake up and try again everyday, because I know this dream is worth it. The hope, however, doesn’t necessarily calm the fears that I’m going to fall flat on my face. That’s the risk, though, I suppose. And I’m not sure I’ve been one to back down from the challenge, fear and all.

Next week: Indie Marketing Update No.2

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The Bones of Who We Are: Gratitude

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It has been a week since The Bones of Who We Are released. A gorgeous week filled with support for Gabe and his story. I am so very grateful. I remember when I got to that point I was ready to share the story, how terrifying it was because I knew I’d taken a risk with his story, but with the wonderful and supportive feedback, I am so ecstatic.

John Green said in a Crash Course about Literature that when an author lets go of the story and gives it over to the audience, it ceases being the author’s story and becomes the readers’. I love this. So, I’d like to share some of the impressions Gabe’s story in THE BONES OF WHO WE ARE has provided to readers.

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“... the words were magic, each line so delicately put like a song you wanted to continue singing... the author sends you spiraling inside [Gabe’s] brain and his story ... and each step of the way, you become [his] cheerleader...”
— Sophie Fahy, author
“...it is rare to find a novel, a character that resembles oneself - at least for me - it was as if I was looking into a mirror... CL Walters talent for capturing, conjuring the essence of her characters is remarkable... [She] is a talent that you do not want to miss.”
— W. Scott Brown, author
“I became a fast fan of CL Walters after reading Swimming Sideways and The Ugly Truth. The Bones of Who We Are is a brilliant conclusion to the Cantos Chronicles YA Book Series.””
— Janine Caroline, author
“Have to warn you, have tissues next to you while you read. You’ll need them.”
— Mike Walters, author
“The aspect that makes these books so good is that the themes, conflicts, and internal battles are deeply relatable...”
— Sammi, a reader
“Walters tackles heavy, important issues like Mental health and Racism with grace and tact - with a responsibility to the story without losing her voice. Beautifully paced, she drew me in but kept me guessing as the story moved to a breathless conclusion... This is a story everyone needs to read.”
— Bethany, reader

Thank you so much to all of the readers who have read Gabe’s story. I am so deeply humbled and grateful for your willingness to take a chance on Swimming Sideways, The Ugly Truth and now, The Bones of Who We Are. Please continue to share your experience with me, with others. I believe in these stories, and it is so wonderful that you do too.

Available here

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The Bones of Who We Are: A Difficult Story

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My father - my rock - passed away in October 2017. I miss him everyday. I didn’t think I would ever find the words to write again. When I tried, all that made it to the page were visceral and painful images of where I was stuck: my cave. About six months later, I was sitting at a traffic light and heard Abby say “I need you to write my story.” The pilot light was relit, and I found my way through a new draft of SWIMMING SIDEWAYS. 

The summer of 2018, with SWIMMING SIDEWAYS and THE UGLY TRUTH drafted, I went home to Oregon for a month to help my mom and sister go through my father’s things. Most of the month was spent broken-hearted, trudging through necessary spaces. I cleaned the garage breathing in my father’s work space and going through each of his tools. This was something my mother wasn’t going to be able to do. My dad and his workshop were symbiotic; he could fix anything, and his workshop reflected this. So, immersion in his workshop, going through each of his toolboxes and trinkets, the jars of things he saved because they’d come in handy one day, cracked me open. Somehow, in the breaking of my heart and the diligent reorganization of his things, I was able to assemble the broken parts of myself back together. It was during this four weeks in Oregon that I began drafting Gabe’s story, and as I stitched myself back together, Gabe’s began to unravel.

I’ve warned readers that Gabe’s story isn’t an easy story to experience, and that is because THE BONES OF WHO WE ARE deals with heavy topics: bullying, depression, identity, loss, grief. Maybe in a way, the loss of my father is reflected in the pain of Gabe. My pain became his, though Gabe’s story was always this, I just couldn’t write it before. The pivotal scene in the book - the reason Gabe is who he is - was written back in 2009, eight years before I lost my father; nine years before I went through his workshop and faced my own undoing. 

Perhaps, I was never going to be equipped to tell Gabe’s story without understanding the complete loss of someone so essential to my own identity. Perhaps, sitting inside my father’s workshop by myself allowed me to grasp loss, life, and grief in a way I never would have without that struggle. As writers our life experiences impact the depth of our knowledge. Virginia Woolf wrote, “Every secret of a writer’s soul, every experience of his life, every quality of his mind is written large in his works.” So, I suppose by realizing how painful it was to look at my father’s empty steel-toed work boots and be slammed with the awareness of how much I missed him, it forced me to jump into the deep end of loss. When the only thing I could do was climb into bed and bury myself in romance novels because those stories were as much as I could handle to not sink and drown, I found a way to tread water. Perhaps, this trial was the only way I was ever going to be able to empathize with Gabe’s experience. 

THE BONES OF WHO WE ARE isn’t an easy story, but then life, love, loss, grief never are. That is the truth of what it means to be human. We hurt, but there is power in the warmth of hope. That - the hope - is what my father would have loved about Gabe’s story.

NEXT WEEK: A Letter from Gabe to readers

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The Bones of Who We Are: Journey to Gabe

When Gabe became a character in my mind, he started as a fallen angel. There was something magical and beautiful about him in those first drafts of the original paranormal story. He was the blameless sacrifice - the Christ figure - idealized in all his beauty and glory. Then in 2009, I was teaching a class on creativity and in our daily pages, I wrote a heartbreaking scene that I couldn’t shake. I knew without a shadow of a doubt that the character was Gabe as a child, and it shattered the paranormal drafts of the work-in-progress at the time. Nothing already drafted could stand if I used the scene. What the heck was I supposed to do with that, I wondered. 

So the scene sat in my head as an unresolved issue with Gabe’s character. I put the manuscript - two years and nine drafts completed - away (partially because of this unresolved issue, but mostly because a wave of fallen angel stories broke in 2009 and 2010).

In 2015, Seth - the loudest of the three characters - who’d been dragged into hell at the end of the first paranormal story, began nagging me about having left him there. I pulled the story out again. I was teaching Homer’s Odyssey and the Hero’s Journey to my freshman at the time, and decided to plot Seth’s story using Chris Volgler’s work, and suddenly something clicked. The story was there, but I believed it to be a stand alone novel assuming Abby and Gabe were just secondary characters. So, I finished THE UGLY TRUTH in 2016; I was never happy with its ending. My family and friends enjoyed it (or pretended to), but I couldn’t get the nagging feeling out of my head and heart that the ending was all wrong. 

So, it sat for another two years.

Then in March of 2018, I was sitting at a traffic light, waiting, and I heard Abby say in my head, “I need you to finish my story.” In that moment, it dawned on me that all three of them needed their own story. Abby. Seth. Gabe. With Seth’s already done, I went back to the original paranormal manuscript to see if there was anything salvageable for Abby and Gabe. With a ton of cutting, rewriting, and creating new content, Abby’s story, SWIMMING SIDEWAYS, came together, but like Seth’s narrative, I struggled with the ending. I couldn’t figure out how it was supposed to connect until it dawned on me: Abby’s story was first and both she and Seth’s stories were necessary in order to tell Gabe’s. Like finding the last pieces of a puzzle being put into place, I understood the whole story in three parts. The entire series had been moving toward the culmination of Gabe’s narrative all along. 

That quiet, painful scene I wrote back in 2009, suddenly made sense, and served as the cornerstone around which Gabe’s entire story is built. 

The aesthetic I made for Gabe’s story.

The aesthetic I made for Gabe’s story.

Next week: the difficulty of writing Gabe’s story .



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Book Mash-Up Fun

You know how on Glee, they would mash-up songs to create a new song. Well, I was thinking about my books and wondered if they were a mash-up of books, what would their mash-up be?

Here are my book mash ups . . .

Swimming Sideways would be:

Have you read any of these books?

The first is Sarah Dessen’s Along for the Ride (2009). It’s about a girl who’s struggling with perfectionism and the divorce of her parents. A good read for anyone interested . . .And Dessen is coming out with a new book this year, I think.

The second is Speak by Laurie Halse Anderson. This book is about Melinda who starts her freshman year an outcast because of calling the cops at the end of summer party. There’s more than meets the eye, however. THIS is one of my FAVORITE YA novels of all time. And Laurie Halse Andrerson just published a book TODAY called SHOUT.

Whalerider by Witi Ihimaera is a beautiful story that explores a Maori girl facing the struggle between the patriarchal stance of the old world tradition her grandfather holds and the ushering in of a new era of cultural strength with the beauty of the youth. It is so beautifully written and grapples with themes of culture, gender and identity.

John Green’s Looking for Alaska (which is being adapted into a Hulu show) is a book that explores not only personal identity but what it truly means to live which I also explored recently on my IG for my review on Five Feet Apart.


The Ugly Truth would be

Gayle Foreman’s If I Stay forces a young woman caught in between life and death to examine her reasons for living as she determines if she should live or not after a fatal car accident carrying her and her family through the Oregon countryside.

The Lovely Bones of Alice Sebold is the unflinching revelation of a teen girl’s murder, and its aftermath on the family left behind told through the lenses of the murdered girl.

It might be a bit obvious that I am an admirer of Laurie Halse Anderson’s work. Twisted is her novel about a young man struggling not only with his own identity as a young man, but with his father ideas (and struggles) related to manhood.

Touching Spirit Bear by Ben Mikaelson is the story of a young man named Cole who’s dealing with a lot of anger. After perpetrating a horrific crime against another young man - nearly killing him - Cole is offered the opportunity to face his punishment through Native American Circle Justice. What he doesn’t realize, however when he accepts this challenge instead of prison, is just how much it will change him.

What do you think? What would your mash-up for Swimming Sideways and/or The Ugly Truth be? Comment below.

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Pacing the Narrative: A New Tool

Look up “pacing your novel” on the internet, and you’ll hit a list of links page after page. It’s a topic about which writers are curious and hopeful of answers. The conundrum is, however, there isn’t a quick and true “fix” to pace. A range of techniques from developing conflict and tension to literary devices like dialogue, imagery, and syntax (personal usage of language) are presented as means to achieve the elixir for pace. There’s a plethora of information out there.

Writer's Digest: Pacing
Every writer has a toolbox built over the years of developing craft. Again, Stephen King talks about this extensively.

Every writer has a toolbox built over the years of developing craft. Again, Stephen King talks about this extensively.

So, instead of write about pacing from the same lens of what’s already been offered, I thought I’d draw from my writer’s toolbox and cover a technique I learned and have used directly related to pacing.

First and foremost, as Stephen King has impressed upon us in his On Writing: a Memoir of the Craft, read, read and read some more. There is no better way to become a better writer (other than to write). Studying authors you like, different genres, “listening” to the beats of writing with a writer’s ear is the first and best way to develop your own style which includes pacing. This is not an easy fix, just a necessary truth.

That said, here’s a tool from my own TOOLBOX: Compression and Expansion

Several years ago, I attended a workshop called Write Your Life by Mark W. Travis (Hollywood Director; see his books about directing, writing, and writing structure). The purpose of the workshop was to explore autobiographical storytelling, and while it was geared toward oral storytelling it supported the art of writing the story. Two terms Mr. Travis taught were the ideas of Compression and Expansion both of which I have found useful in the art of pacing.

Compression does exactly what it sounds like: compress or press together in the case of story time.  Consider in a movie the idea of a montage (i.e., a training montage in an action film, or the makeover trope in a romance film) and the way the visuals are pieced together to showcase the passage of time. Compression does this in a written form, highlighting key moments to compress the passage of time into something small and powerful.

Expansion is the opposite. It takes a key moment and expands it, highlighting its importance for the character, conflict, and theme. Visually, in a film, this might be a slow motion moment or a flashback. Expansion as a technique of writing follows a similar pattern as compression, highlighting key words and ideas to expand the idea into something meaningful.

The ideas in practice using work I’ve written would look like the following excerpts from my novels Swimming Sideways and The Ugly Truth. First determine a scene which you feel would benefit from either technique and determine if you want to highlight the passage of time - compress it - or the importance of a moment - expand it.

Compression (from The Ugly Truth):

In the following scene, Seth, the protagonist, has become aware of himself and the fact his consciousness is outside of his physical body. The compression used in this scene was meant to compress an unknown amount of time for him because time has stopped making logical sense:

 The wail of the siren.  

Words: “Stay with us, Seth.”

The wail of a woman (I think she is my mother).

Bright lights.

Beeps and blips of equipment speaking.

Drip.

“Swelling.”

“Induced coma.”

Doctors.

Whir.

Now.

I don’t think it has been very long. If I use the emotion of the woman I think is my mother’s gusts of grief as a measure, this seems recent.

Expansion (from Swimming Sideways):

The following scene is the moment the audience learns what happens to Abby in her past as she attends a party with her friend, Seth. Though the moment explores a party she attended in her past and the subsequent trauma of it, instead of glossing over the idea in a few sentences or a paragraph to tell what happened, I expanded it to heighten the drama of the whole scene.


 I close my eyes and slip backwards in time:

Have another drink.

Feeling loose.

Kanoa is staring at me.

Giddy with his attention.

Another drink. He brings it to me.

Laughter.

Kanoa is all-encompassing. I’ve seen him at school. He’s older.

He asks me to dance.

Pressed up against me, the dance is slow. I feel his body. The ache of want.

A kiss and my heart dances too.

Here, have another drink.

Drown the pain and grief of losing Poppa.

I return to the dance with Seth and shudder. He leans back, lifts my face to look at him. He’s smiling, until he realizes I’m crying. “What’s wrong?” he says.

I shake my head, unable to speak and bury my head against his chest as I return to the past:

Another dance. Another drink. I feel loose.

I feel dizzy. Where are my friends?

Here’s another drink. Kanoa. He’s there.

Have another. Drink up.

Where are my friends?

Inhibition dissipates like steam from a boiling pot.

Fast song.

Kanoa dancing with me.

“Dance for me,” he says.

People encircle us.

The crowd chants my name but they slip away as I move; a show for Kanoa.

Kanoa pulls at my shirt. I help him take it off.

His hands all over my now bare skin.

His undivided attention. His smile.

I dance. He helps me, his hands guiding my hips.

The crowd cheers.

I didn't know there were cameras.

A show for everyone.

It was too late.

Where are my friends?

In a viral moment, I became the resident slut of my high school.

Writing is about making choices to propel our goal as writers of telling the best story we can. My goals for using these techniques were to:

  1. pace the content,

  2. highlight the importance of the moment in the narrative,

  3. add to and build tension, and

  4. finally to continue developing characters.

Is it directly related to pacing? Maybe. Maybe not. You decide.

Practice Point:  Choose a moment in your current WIP to expand or compress. Reread the section with the addition. What does it do for pacing and flow?

NEXT UP: Dialogue

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Point of View and Writing

In the act of writing, I don’t think I have ever made a conscious decision when beginning to write a new story about point of view.  What I mean by that is, I don’t think I sat down and planned in conscious manner I would be writing in first person or third person, omniscient. I wonder if any writer does? I’d love to hear from them.

In my process, as I mentioned in a previous blog post, new ideas, new characters, often come in snippets, so when I sit down to explore the snippet further, I just write and by write, I mean word-vomit whatever is going on in my mind. I don’t think about the point of view, I just go for it. To review: Point of view is the way a story is written. There are three points of view: first, second and third, but to complicate things third can broken up into two types: third person, limited and third person, omniscient.

First person is when the character writes in a way that places the reader in an intimate place within his thought process, as if reading the character’s journal. The first person perspective uses pronouns like I, me, we, us. Swimming Sideways and The Ugly Truth are written in first person point of view.

Second person is when the reader becomes the character. Remember the Choose Your Own Adventure books? Those were written in 2nd person and replied on the pronoun you to include the reader as the protagonist of the tale. This isn’t a frequently utilized point of view, however a great example is Freewill by Chris Lynch (A YA Mystery and a Printz Honor Award Winner published in 2001).

Finally, third person is the removal of the audience from the story by placing them outside of the action but providing them with a bird’s eye view. This is done by using pronouns like he, she, them, they. Not a part of the action but witness to it, the audience is afforded the opportunity to understand a character without being connected to them. First person, limited, is when the point of view (narration) never leaves the experience of a single character. We see this happen a lot in YA literature when an author identifies which character she is writing to explore various character’s experiences. Several examples of this third person, limited are Leigh Bardugo’s Crooked Kingdom or Veronica Roth’s Divergent, and an all-time favorite work of fiction - J.K. Rowling’s Harry Potter series.  Third person, omniscient, then, is when the narration of the story is god-like, and the impact of events and thoughts of characters can be explored at will. Examples include Jane Austen’s Pride and Prejudice or Virginia Woolf’s Mrs. Dalloway.

Want more examples of different POV? Click here.

Want more examples of different POV? Click here.

Writers, then, often grapple with which point of view do I choose? If you google it, the answer is often: whichever one suits your story best. Hah! Thanks for nothing.

If you remember the story of the creation of Swimming Sideways, it was initially a very different story. A paranormal teen romance with angels and demons, the first time I wrote it, it was in third person, limited. I switched back and forth between Abby’s perspective, Seth’s and Gabe’s. The style of the story which worked to keep the reader outside - looking in - and distant made third person a logical choice. When we think about stories that incorporate extensive world-building, this is often the case.  Swimming Sideways was revised to a very character-driven story which lost the paranormal elements altogether. When this happened, I made the decision to change the third person, limited view to a first person in order to make it more personal between the character and the reader. Successful? The jury is out.

For me, making the decision as to which sort of point of view to write a story is linked to character and goals. Is the story character-driven or plot-driven? What level of emotion am I building into the conflict (more on conflict in a later post)? The analysis of my goals will often answer the question for me. While, I haven’t found a tried and true methodology to identify which POV to write my stories, I would say that by reading (a lot), I have been given maps to understand POV and successful implementation of each.

Do you have a specific methodology for choosing POV? Comment and discuss below!

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