Book Marketing, Books for boys, Books for Teen Boys, Books for Teens, Cantos Chronicles, Books to Read, CL Walters, Coming of Age, Independent Author, Swimming Sideways, Teen Books, The Bones of Who We Are, The Ugly Truth, Writer's Life, YA Contemporary, YA Fiction, YA Series, YALit Cami Book Marketing, Books for boys, Books for Teen Boys, Books for Teens, Cantos Chronicles, Books to Read, CL Walters, Coming of Age, Independent Author, Swimming Sideways, Teen Books, The Bones of Who We Are, The Ugly Truth, Writer's Life, YA Contemporary, YA Fiction, YA Series, YALit Cami

Indie Author Marketing: Road Trip Wrap Up

On Sale today, where ever books are sold. Hooray!

On Sale today, where ever books are sold. Hooray!

We did it. We made it to the finish line, and The Cantos Chronicles are out in the world today. How we did remains to be seen, but here’s the feedback on our journey:

  1. Followers LOVE the new covers!

    This was the first thing that was mentioned as a ”stand out” in terms of marketing these books. This doesn’t surprise me (and probably doesn’t anyone else either) which reiterates the point that authors (indie authors, specifically) should budget for a cover as part of your marketing strategy. How the product appears matters. That shouldn’t come as a surprise, right? Case in point: Look at the two Swimming Sideways covers (pre-rerelease and post). Which one do you like better?

The black and white was the second cover. It’s a Canva stock image and clearly an inexperienced Indie move. It isn’t the wisest choice when trying to “stand out” in a competitive market. The new cover is designed by a trained graphic artist, Sara Ol…

The black and white was the second cover. It’s a Canva stock image and clearly an inexperienced Indie move. It isn’t the wisest choice when trying to “stand out” in a competitive market. The new cover is designed by a trained graphic artist, Sara Oliver Designs, and is original to Swimming Sideways!

Um. Yeah. The new cover is hands down better than the other (thank you, Sara!)

2. Followers enjoyed getting to know me (the author).

Shocking - I know - baring who I am isn’t comfortable - naturally introverted, but adaptably extroverted. That means I’m a freaking chameleon. No. Actually, it doesn’t, but I’d like to think it is a super power. Okay. In all seriousness, while being more in the “spotlight” doesn’t feel comfortable, it is a part of building a relationship. There is a give and take between people. What’s your favorite color? Mine is… This must occur, right for that reciprocal relationship building. This doesn’t stop even in a social media world which means we have to put ourselves out there.

What made this difficult for me (besides the whole discomfort of being in the “spotlight”) is the belief that I don’t think I’m all that interesting. I’m just ordinary Cami. Here I am feeling like my brain might be boiling over trying to figure out what’s interesting, and I’m thinking “there’s nothing worth sharing.” Perhaps this is a lie I tell myself because people expressed: I liked getting to know you. Hmm. Who knew? The lesson then: I can’t be afraid to put myself out there; I can’t worry about if what I have to share is interesting or not because I can only be myself; and I can’t be afraid to share my truth.

3. Followers liked getting to know the characters in a different way.

The methods mentioned were sharing the music playlists, sharing the book lists, and the new content snippets that helped readers feel more connected to the characters. That’s cool (and I wish I could share with you how cool these people are in my head… still!)

4. Followers liked being able to “talk” with other followers about the books while reading.

One IG follower said that being able to talk about the books with other readers while reading was a little like a “social media book club.” Bookstagrammers have this on lock and are very prolific in this regard. It’s a great tool (though I won’t pretend I’ve figured out how to generate more engagement with this; I think it will continue to be time and consistency).

Well. Here we are fellow road trippers. We’ve parked the van in the garage. We’re popping the champagne. Let’s toast to nine weeks of bumping along this Indie Marketing Road to a job well done. Thank you for being on this journey with me.

What’s next? Not sure. I’m going to take a couple weeks to finish my current book and figure myself out.

Now, I have to figure out how to look at the “after publication” marketing. :)


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Indie Author Marketing: Update No. 8

One more week until The Cantos Chronicles releases March 31, 2020!

Good News! IndieReader.com gave Swimming Sideways, Cantos Chronicles Book 1 a 4.5 stars out of 5 stars rating! That means it’s considered a, “IndieReader Approved” designation and will go on their “BEST OF…” YA round up. That’s AWESOME!

One another note:

With the chaos of the current situation, I wasn’t sure if I should even post, but I decided that regardless, I’d committed to this Indie Author Marketing Road Trip. Though I’ve been grounded to a halt due to a very flat tire, a bent rim, and inclement conditions, but that’s part of the journey right? It begs the question: How do we adapt in the face of challenges.

This is pretty challenging. :)

So here we are.

  1. My events are cancelled for now. As difficult as this is to take, I’m choosing to look at it as an opportunity to develop and grow. I hope to eventually reschedule.

  2. My IG friends have come in clutch by posting. Thank you to them for keeping things visible. I appreciate it so much. I haven’t seen any of the reviewers post yet. Hope those are forthcoming.

  3. I’ve maintained my Social Media content - that’s about the extent to my abilities right now. It Is what it is.

  4. I’m working on April’s newsletter for my subscribers and some new work to share with them.

  5. I developed a #bookstagram challenge with the hashtag #quarINTEENd which I hope provides 1) something fun and creative to do in April while we’re all shut in; 2) sparks discussion between book lovers, and 3) adds to the community.

In light of the climate and the difficulties, I offered an Ebook copy of Swimming Sideways to interested readers via Instagram and Facebook. The offer still stands. You can sign up for my newsletter, you can email me (clwalters2015@gmail.com) or DM me on Instagram, and I will email you the ebook. This offer is valid until Tuesday, March 31. Happy reading.

Available March 31, 20202 in Ebook, Paperback and Hard Cover wherever books are sold.

Available March 31, 20202 in Ebook, Paperback and Hard Cover wherever books are sold.

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Indie Author Marketing: Update No. 7

If I thought I didn’t know if I was coming or going last week, this week it’s all about staying put. I’ve had to park it. At home. Social Distancing. And with no end in site, it makes me wonder what’s to come? Well, hopefully I’ll offer some interesting content. Here’s a vlog brought to you from the inside of my bathroom (LOL) as I reflect about this week.

In the grand scheme of my Independent Author Book Marketing road trip, the vehicle sort of stalled on the side of the road. I got pulled over by the police and escorted to the next motel where I’ve been directed to hang out for the next couple of weeks. Do not pass go. Do not collect $200. Great. What does this mean for book marketing? Long term, I don’t know. My events might be shot. Short term, I’ve got Social Media.

One of the things I mention in the vlog was publishing the Book Playlists on Instagram for each of the books in The Cantos Chronicles. One of the biggest necessities of marketing is identifying the target audience. As a YA Writer, I’m speaking to teens, specifically 16-18 year olds (though I’m beginning to wonder since my books seem to have a crossover adult appeal. This begs the question: am I marketing to the correct audience?) Since art of all kinds speaks so loudly to me, and every teen I have known speaks music, I decided a playlist might be a solid interactive experience).

I’ve begun to consider that this isn’t a short term game, but a long one. I’m in the process of building a relationship with readers. That’s going to take time and consistency. So while we might be “In the Wait” (Oh hey, head over to Wattpad to read those short vignettes if you’re interested in them), I need to continue to be vigilant in offering the strongest content I can to showcase who I am as a writer and as a person.

Rerelease day for The Cantos Chronicles is right around the corner (March 31, 2020) though they are available for PreOrder. Two more weeks!

Next Week: Indie Author Marketing: Update No. 8

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Indie Author Marketing: Update No. 6

Are we coming or going at this point? I’m not sure. It would seem I’m just following the road, windows down, music blasting and hoping beyond all hopes that the car is headed in the right direction. At least I have you all with me.

We just passed the week six marker. SIX WEEKS!?! Can you believe it? Feels like yesterday that I started this Independent Author Marketing Series, and now we’re here at the six week mark. Three weeks left until The Cantos Chronicles rereleases, and though it’s difficult to tell with accuracy, *preorders seem strong (which potentially is exciting).

*based on numbers provided by wholesale book distributor.

The Cantos Chronicles

The Cantos Chronicles

The method to keep things on the road this week involved these check list items:

Social Media

I listened to a great 15 minute podcast by Mixtus Media this week that purported it isn’t necessary to spread yourself too thin by doing ALL Social Media hotspots. Maybe that’s a little like visiting Disneyland and California Adventure and trying to do both parks and all the rides in one day. Instead, chose the format that works best and commit to that one. My favorite is Instagram. I touch base on Facebook. I’m rarely on Twitter. I do a drop in of Tumblr, but I spend the bulk of my social media presence on good old IG.

My GOAL for IG this week was to offer a bit more character depth to potential readers. All three protagonists (Abby, Seth and Gabe) were featured in my stories. Truthfully, I don’t think it worked as well as I had hoped. It was my fault - the premise of asking characters questions operates on the assumption that people already know them. What do you ask if you haven’t read the story? On the other hand, people who have read the stories saved me by asked some questions. Those answers may have offered potential readers food for thought. What do you think?

I don’t think the idea is a bad one, just perhaps that the execution could have been better.

Add to the Instagram mix, my awesome helpers on the book review and book recommendation blitz have been posting - one a day. That has been lovely to see and share. Anyone see a post from someone else that sparked your attention?

One more social media point was the completion of a flash giveaway on Instagram. It was a quick: “First 10 people to comment about some such or other will receive an ebook copy of Swimming Sideways.” It moved quickly, ten people received the ebook and hopefully they LOVE it! My thinking was to get some advanced copies out into the world to 1) generate excitement, 2) provide an early copy, and 3) perhaps inspire more people to share.

Book Signing

Further planning was done for a book signing at my local Barnes & Noble in Honolulu. With the Hawaii Literacy Project contacted and the event planners at my local B&N on board, the end of April or early May is looking like it might be a real possibility; I will use my newsletter to announce an event like this. When the plan solidifies, it will be a bit like turning full circle because I started this journey way back in November and it became the impetus for the entire rebrand of The Cantos Chronicles books.

Other Bookish Events

I contacted two local book events: A children’s literature conference held in June as well as a Book Festival held in October. I applied to both as a panelist and vendor and will be presenting at the Children’s Literature Conference in June! Still waiting to hear back on the second event, but I will keep you posted. This means I will have an event in April, perhaps one in May, one in June, one in July, am working on October and still waiting to hear back about November.

In addition to those events, I met with a high school librarian to develop a workshop for high school students about creativity. This presentation will happen at the high school where I work in April, but I’ll get to serve in a different capacity outside the realm of classroom teacher and stepping into the role of published author.

Finally, I’m giving away all of the remaining ARCs of the books to my students. They are super excited and don’t care that there are editorial mistakes in the books. Their response was: “Mrs. C, we won’t even know the mistakes are there.” (I don’t know if that is a reflection of my teaching or something else - LOL).


Wrap Up

The road is stretched out ahead of us. Are we going the right direction? I think so. I’m feeling confident, accomplished and filled with hope that where ever the road leads is exactly where I’m supposed to go. Did I have some missed turns -yeah, I think so - but that’s learning, right? With Week Six Independent Author Road Trip Marketing Journey stretched out along the asphalt behind us, we’re on to Week Seven. Only two more blogs until The Cantos Chronicles rerelease, and a final post to wrap up the road trip. I am super interested to know what you’ve noticed over the last six weeks? What has stood out? What kinds of questions are popping up for you? How can any of my experiences help inform you moving forward? Be sure to follow me on IG (@cl.walters) and keep an eye out for questions about this series in a couple of weeks.

Next week: Indie Author Marketing: Update No. 7

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Indie Author Marketing: Update No. 5

The new covers are here!

The new covers are here!

The covers to The Cantos Chronicles are out! Swimming Sideways, The Ugly Truth and The Bones of Who We Are look glorious both online and in person, because guess what came in the mail this week!?!? The books. The reveal video is an agenda item for this coming week.

The cover reveals and the book trailer were the biggest agenda items for this fifth week on the Indie Marketing Journey. It was a giant mountain with several switch back hairpin turns, but we made it! Several days removed, I’m happy, hopeful and grateful for the reception of the covers and the trailer reinforcing the efforts I made this month, though gains will remain to be seen.

What else did I work on this week?

  1. My March Newsletter has been written and scheduled. One of my goals with the newsletter is to make it beneficial for people to sign up, so I offer items that only subscribers are provided. This month my subscribers are automatically entered into the next giveaway promotion as well as receive a deleted scene from Swimming Sideways that didn’t make it into the final version. I hope that things like this provide subscribers with the “extra” they are looking for by being subscribers.

  2. After making sure the March blitz is planned and ready, I’m in the process now of planning out the content for this coming month. If the first four weeks was about building the bond between readers and the characters of the books, this second four weeks will be about maintaining the connection, trying to create visibility, and generating excitement.

  3. My social media goals have also shifted some. While I am maintaining my author support system on IG, I am activity working to connect with my target audience. Last week, I wrote about posting to wattpad unsure about the cost-benefit analysis, but I can provide anecdotal evidence that I have had more people reading. Has this translated to people interested in committing to The Cantos Chronicles? I’m not sure yet, but I am hopeful.

Are you enjoying the journey with me? What have you tried? What are you thinking about? Talk to me so I don’t fall asleep at the wheel. Be sure to leave a comment. Oh, and would you turn up that song on the car radio too: “Sunflower” by Post Malone and Swae Lee.

Next Week: Indie Author Marketing Update No. 6


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Indie Author Marketing: Update No. 4

Making a quick stop to take in the sights before I continue down the road.

Making a quick stop to take in the sights before I continue down the road.

I’m pulling off the road for a quick pit stop; a quick respite to take in what I’ve accomplished before March Madness Blitz swoops in and speeds this journey up to the Cantos Chronicles release day on March 31, 2020. This isn’t because I’m tired, but more because I’ve made it across that map I bought at that convenience store down the road a ways, marked up with goals and got to them. Now, there’s a space for a short rest before the next leg of the journey.

  • I uploaded an old (really old version) of the first book in The Cantos Chronicles when it was still a paranormal story called Upside Down: A Fallen Novel to Wattpad. There’s a lot of conflicting research out there about offering content on Wattpad. Here was my thinking behind the decision: I want to find readers. Where are readers? Wattpad is a place. Granted, the story in this version is funny. I laughed and cringed and wanted to change it as I went, but that wasn’t really my point in uploading it. I wondered if perhaps I was doing myself a disservice in offering a product of quality that is “less than” what this control freak would normally offer. I decided, however, that this version - and all of its flaws - offers a picture of Abby, Seth and Gabe in a different way. And that’s kind of cool even if it’s cringey.

  • Using Instagram story, I set a countdown for two marketing materials: the new cover reveals and the book trailer premier. Hopefully those go well. These were shared on every social media site of which I’m a part.

  • Using Canva and iMovie, I created 10 second snippets for the New Cover Reveals to use this week for my social media platforms.

  • I have publicized the Premiere of The Cantos Chronicles Book Trailer on Facebook by creating an event.

  • Along with all of the new marketing materials, I also maintained the creation and implementation of existing and new content for The Cantos Chronicles on Instagram and Facebook.

This week will be all about those new covers and that trailer. Keep an eye out these next three days!

I would love to know, if you’ve been following the journey: What has stood out to you? What captured your attention and made you interested? Please let me a comment below, or check out my story on IG and share your thoughts.

Join me for the book trailer premier on YouTube on February 27, 2020 at 6PM Pacific Standard Time.

Up Next Week: Indie Marketing Update No. 5

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Indie Author Marketing: Update No. 3

There are peaks and valleys in every journey. The rise toward the viewpoint and the turnout that allows for us to park the car, check out the vista with a deep breath of appreciation and think: Wow. Look how far we’ve come. Conversely, there are valleys, the dips in the journey where we drive into the depths of the unknown where doubt has the opportunity to creep in and make us wonder if we’re on the right road? It’s a good time to pull out a map, except we don’t have one.

So Nevada…

So Nevada…

I’m in a valley on this marketing journey this week, spinning my wheels in the muddy terrain and wondering if I’m going to make it to the next peak. (Anyone got a song for me to cue up? Right now, I’m listening to our Spotify playlist “Indie Author Marketing Road Trip” to keep me moving forward “Grow as We Go” by Ben Platt. Drop it in the comments to give me a song of encouragement. :)

I am discouraged.

Allow me to be clear. I’m not discouraged by the support (family, friends, IG community is wonderful). I’m discouraged that engagement is down and I keep thinking “What more can you do? There must be something!” But I’m lost in this dark part of the valley where I don’t know. This doubt is rooted in the work I did for The Letters She Left Behind - the clue game giveaway which was a fun marketing idea that didn’t inspire as much engagement as I had hoped. I’m certainly grateful for those that did participate and two awesome winners resulted. Engagement has been worse this month as I attempt to build connection to The Cantos Chronicles with new and existing content. I’m terrified my spinning wheels are only making me sink deeper into the muck.

What does this all mean in the larger picture of being an independent author?

Upon reflection, I don’t think the answer is black and white but shades of variation. Here’s some thoughts I had this week:

  1. I’m being impatient. The perfectionist in me is also looking at the effort and expecting a specific outcome. Truth is, I’m new at this. Why would I have expected The Letters She Left Behind Clue Giveaway to create more engagement when people are only beginning to learn about me & my writing? In all of the research I’ve done about marketing of anything, instant success isn’t a thing (even if I want it to be). I need to be patient and persistent.

  2. Social media is only one tool at my disposal. Perhaps I’m not using all of the tools available effectively enough? I spend a lot of time on Instagram, but maybe that isn’t where to find my readers (even if I’ve connected with a wonderful community of writers). In considering my target audience: where are they? Maybe instagram, yes, but maybe I need to widen the search.

  3. Set backs - being stuck in the mud - isn’t a reason to give up; time to dig deeper and find the work around.

So what did I get to this week:

  1. I maintained my February approach to The Cantos Chronicles, offering new content interspersed with existing excerpts from the three books. I’m using a mixture of Instagram, Tumblr and Facebook, but as I mentioned earlier engagement is low and I haven’t found the magic elixir. Though I’m using a variety of hashtags rotating different ones, posting consistently I haven’t found a way to engage a majority of the followers I have.

  2. I did research on 301c Charities in my area. This is because my local Barnes and Noble is interested in using the charity as a draw for book sales. It’s a great idea. The charity benefits by bringing in patrons because they get a percent of the proceeds. Win-win-win for all three parties. My next step will be to craft letters to the charities are a good fit.

  3. I finalized the letters to teachers in my area. Now it is a matter of determining forward action: selecting schools, teachers, and timing. With the school year drawing to a close, timing might be an issue.

  4. I finalized plans for the March Social Media Blitz. Now it’s time to draft the information my March Blitzers will need and get it to them.

  5. I finished the Book Trailer. I plan to unveil that after the covers are revealed February 25. Look for the trailer next week.

That’s the week in review. While I might be stuck in the muck as an independent author marketer, I feel like I’m standing on top of the world as a creator: I finished my fifth book! And that reminds me why I am doing this: so I can keep doing this.

Until the next peak, my friends. Could you help me push the car out of the muddy terrain so we can get back underway to find it. Happy writing.

Next Week: Indie Marketing Update No. 4

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Indie Author Marketing: Update No. 2

Watch the video to learn about the eight things I did this week on my marketing journey. Let me know what you think in the comments, or share with me on FB or IG. Feel free to share it.

Heads up: Something happens with the sound at the last thirty seconds. I mainly spoke about how I was struggling with the amount of efforts and the fears about the outcome - the doubts that the amount of effort expended would create the desired outcome. But I also expressed that rationally, I know that it is necessary - that I am hopeful that what I am doing will be fruitful.

BTW - anyone watch the first season of Castle Rock? Tell me that sound doesn’t resemble the noise in the woods. Or, share with me the story of that sound! (It’s creepy !). Happy writing.

Next week: Indie Marketing Update No. 3

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Indie Author Marketing: Update No. 1

My planning and writing space.

My planning and writing space.

This week marked the first steps into the eight week marketing blitz for the Cantos Chronicles, a completed YA Trilogy that’s undergoing a complete rebrand: new ISBNs, new covers, new interiors. With a ton of work (and money) invested in the rerelease, marketing and publicity to spread the word is even more important and has never been clearer how in over my head I am. But when has that ever stopped me?

Here’s what I did this week:

  1. My newsletter went out this week with the new covers of the trilogy. Lots of information out there insists that newsletter subscribers are an indie author’s most important asset. There is a definitive need to build this list and cultivate that relationship by providing subscribers with benefits that no one else is able to access. So - they were the first to have access to the new covers (which I’m ecstatic about) as well as new content of my work in progress. And wouldn’t you know it, I got a few emails from subscribers excited about them. Hooray!

  2. The second thing I did is begin the calling and planning of various events (book stores, media outlets, podcasts, etc). I’m not going to lie - this feels a lot more like doors slamming in my face than opening. The difficulty of this step is the lack of relationship which is really what a publicist provides. But without that added cost in my budget yet, I’m going to have to build these relationships on my own. Slammed doors aren’t enough to stop me; I’m searching the work around - the secret door. I’ll keep you posted.

  3. On instagram @cl.walters, I’m using an IG month challenge to begin connecting the Cantos Chronicles stories with followers. I have two months until the rerelease happens (March 31) so with eight weeks to go, I didn’t want to create brand weariness or blindness. Instead, I’m hoping this provides the ability to connect, think, and link reader interest with the writing and the characters. Additionally, I want to maintain current momentum with readers who have already enjoyed the series by offering new content. I chose #onewordpromptchallenge hosted by @mjvaughn1_author because of the way the challenge is open ended and I’ve found it inspires me creatively. The prompts have offered me a way to mingle new content with existing content. The hope is always to invite engagement on IG because that is what creates visibility. I’ll keep you posted on the effectiveness of this method. Two days in, engagement is low (big-eyed worried face).

With this week in the books, there’s a sliver of myself that’s worried. What if this is an epic fail? What if I sunk a ton of money into something that is dead on arrival? As a perfectionist, I’m putting a ton of pressure on myself - I can feel it. And then there’s a part of me that recognizes this journey is several marathons in succession - nothing worthwhile is built overnight. Even as cliche as it is, the cliche exists for a reason. That is why I wake up and try again everyday, because I know this dream is worth it. The hope, however, doesn’t necessarily calm the fears that I’m going to fall flat on my face. That’s the risk, though, I suppose. And I’m not sure I’ve been one to back down from the challenge, fear and all.

Next week: Indie Marketing Update No.2

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Indie Author Marketing: A Hope and A Dream

I’m tripping along bolstered by hope and a dream. As an independent author, the publishing journey often feels like wading chest deep through a swamp. But I’m still holding onto the strings of hope and a dream like balloons floating above me, guiding the way through. That and the plethora of blogs, resources and information to wade through trying to figure it all out.

I followed the advice:

  • I wrote a book. Check.

  • I edited the book - again and again and once more. Check.

  • I bought my ISBN. Check.

  • I hired a cover artist. Check.

  • I edited the book. Again. Check.

I think it’s ready to offer to the world, but here’s the struggle for traditional and independent authors, alike: How do you make it through the noise so your book’s message has a chance?

  • I’ve got a marketing plan. Check.

This doesn’t mean I have any of it figured out (I’m not a marketer or a publicist. I’m a writer and a teacher for goodness sakes). Mostly, this marketing business feels like I’m throwing wet paper towels at the wall and hoping they stick.

My attempt at a marketing plan.

My attempt at a marketing plan.

My YA Contemporary series, The Cantos Chronicles (Swimming Sideways, The Ugly Truth, and The Bones of Who We Are), rereleases under the new imprint Mixed Plate Press March 31, 2020. That’s eight weeks from now. I might have a marketing plan, but will it work? I don’t know. So here’s what I want to do: make it an anecdotal, nonscientific experiment. I’d like to invite you to go behind the scenes with me and follow along as I sludge through the marketing swamp. Will it work? I don’t know, but I’m wondering if those of you who are looking for answers, maybe you can learn from my journey - things to do and pitfalls to avoid.

And so we’re off, those balloons - hope and a dream - guiding the way.

Next week: Marketing Update No.1

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